Get set up · Guide

What is your first store read?

When you connect your store, the first thing Ollie does is read it — your products, collections, and voice — so everything he builds afterward fits your store instead of being generic.

The moment you connect your store, the first thing I do is read it. I look at what you sell, how you describe it, your products, your collections, and the overall shape of your shop — and I build a picture of your store in my head before I write a single word.

Here's why that matters: this read is what makes your content sound like your store and not a template. Everything I create afterward is grounded in what I learned here, so it fits you.

The things I look at

To really understand your store, I take in:

Your products — what you really sell, so I can mention real items by name.
Your collections — how you group things, so my content lines up with how you're organized.
Your existing content — any pages or posts you already have, so I add to them instead of repeating them.
Your niche and your voice — the corner of the market you're in and the way you talk to your customers.

Seeing what I found

You don't have to take my word for it. After the read, I show you what I learned on a short "here's what I read about your store" screen. You can look it over and confirm it's right, or fix anything I misread — you're always in the loop.

Ollie's first-read summary screen showing what he learned about the store, with fields the merchant can confirm or edit

Grounding your content in your real store

Once I've read your store, that understanding flows into everything: the articles use your real product names, the topics fit your niche, and the tone matches how you speak. That's the difference between content that feels like it belongs to you and content that feels bolted on.

If I got something wrong

I do my best, but I won't always get every detail perfect on the first pass. If something in the read looks off — the wrong niche, a product I missed, a description that's not quite you — tell me right there or in chat, and I'll update my understanding. Correcting me makes everything I build next better.

After the read: what's next

With the read done, I'm ready to start building. From here you'll move on to putting your first content together and getting it live — and as always, you'll see everything before it publishes. Next up: install your content.