Otto publishes the content, builds the interactive tools, and tracks where your store gets cited across Google, ChatGPT, Perplexity, and Claude. Starting the day you sign up, compounding every day after.
Show Me What Otto Would Build →Backed by the 90-day Otto Promise. Everything Otto builds stays yours.
You already know this
Ad costs keep climbing. Google clicks cost $2-5+ depending on your niche. But the real problem isn't cost — it's that ads don't compound. Last month's spend bought last month's customers. This month you start from zero again.
ChatGPT, Perplexity, Google AI Overviews, TikTok search — people discover products in a dozen ways now. The stores that show up are the ones with real content. Product grids don't get cited. Expert guides do.
Someone searches "best [your product] for beginners" and finds a comprehensive guide, a comparison tool, and a buying path — all on your competitor's store. That customer was yours. They just found someone who earned the trust first.
So what does it actually look like when a store gets this right?
See what we'd build for your store. Takes 30 seconds.
Try it yourself
Or watch Otto build for your niche
This is exactly what Otto builds for your store — live in 48 hours, not months.
See What Otto Builds →See what Otto would build before you pay. Your launch build goes live in 48 hours.
That took 6 seconds. A content agency would take 6 months. We built it for you.
Free Tools — No Signup Required
16 tools for store owners. Free forever, whether you sign up or not.
Now let me show you what happens when Otto runs on a real store.
Your competitors are already ranking. The longer you wait, the harder it gets.
See What Otto Builds →I built this for my own store first.
I run a Shopify store that sells reptile feeder insects. I built Otto because I couldn't afford a content agency and didn't have time to write 40 articles myself. So I pointed Otto at my own store first. He built 50+ in-depth guides, a feeding calculator, and 5 guided buyer paths — all in 48 hours. Everything you see on this page, Otto did for my store before I ever offered it to anyone else.
See the live store →"I got tired of paying agencies $3,000/month for content my customers never read. So I built an octopus that does it better. This is my store. These are my real results."
— Matt, founder of both All Angles Creatures and RunOctopus
AAC was Otto's proving ground — we pushed hard to test the ceiling and publish aggressively. What you sign up for at Scale is Otto's sustainable monthly commit: the 15-item launch build plus 8 new articles every month. Some merchants see Otto produce more when the opportunity warrants. This is what it looked like when we pushed.
Custom tool that gives personalized feeding schedules by animal type and age. Drives traffic and links directly to product pages.
"I have a bearded dragon" → subcategory drill-down → filtered guides → product recommendations. Full buyer journey.
Real-time article search, topic filtering, and localStorage bookmarking so visitors save guides and come back.
But you don't have to take my word for it. Here's why I built this in the first place.
Why this exists
I ran a Shopify store selling reptile feeder insects. I built it into a seven-figure store — but nearly every dollar came from paid ads. I knew SEO was the answer. I hired writers, tried agencies, bought every tool. Nothing worked the way it was supposed to.
So I built Otto. For my store. It worked. And then I realized every store owner I knew had the same problem and none of them had a solution either.
RunOctopus is what I wish had existed three years ago. We have your back the way I wish someone had mine.
— Matt, Founder
That's a real store. That's what we do.
Beyond Google
Your customers don't just Google anymore. They ask AI. Otto makes sure your store shows up everywhere.
All Angles Creatures content is structured to rank on Google and be cited by AI search engines. Otto built it in 48 hours.
The cost of waiting
Drag the slider. Every month you wait is traffic your competitors get instead.
See what Otto would build for your store before you pay.
Your competitors aren't waiting. Here's what each option actually costs you.
The real cost
| The $5K/month option | The "I'll do it myself" option | The Otto option | |
|---|---|---|---|
| Monthly cost | $3,000–$8,000 | Your time (40+ hrs) | From $97/month |
| Time to live | 8–12 weeks | Never (let's be honest) | 48 hours |
| Content quality | Generic, outsourced | Inconsistent | Niche-specific, researched |
| Interactive tools | Extra $$$ | You'd need a developer | Included |
| Ongoing content | Extra $$$ | If you remember to do it | Automatic monthly drip |
You already know which option makes sense. We're ready when you are.
Who this is for
Store Intelligence
Most tools start from scratch and ignore what you already have. Otto connects to your store, reads every product, every article, every collection, and every tag — then fills the gaps, fixes what's broken, and builds on what's working. The result: no duplicate content, no missed opportunities, immediate value on day one.
That's the foundation. Here's the system Otto builds on top of it.
The path
Otto walks you through all of them.
What your store gets
Otto publishes 8 research-backed articles, 6 collection pages, and an interactive tool directly to your store in your first 48 hours. Every month after, he publishes 4 to 16+ new articles depending on your plan — each 1,500 to 2,500 words, targeting the exact long-tail keywords your customers search before they buy. "Best feeders for bearded dragons." "Espresso machine buyer's guide." Every page stays yours, live on your store, compounding.
A feeding calculator. A product finder quiz. A size comparison tool. Whatever makes sense for your niche, Otto builds it and installs it on your store. These aren't gimmicks — they're the things that make someone think "this store actually knows what they're talking about." That's when they buy.
Someone arrives at your store wondering which product is right for them. Instead of figuring it out alone, Otto walks them through it: "I have a bearded dragon" → "Feeding & Nutrition" → "Here are the 3 feeders your beardie needs." Education builds trust. Trust builds revenue. No hard sell required.
How it works
Answer 3 questions about your niche, your products, and your customers. That's the entire setup.
In-depth guides, interactive tools, and guided paths — all custom-built for your store and installed automatically.
Watch organic visitors start arriving. Check Google Search Console in 2 weeks and see your pages getting impressions. It compounds every month.
That's true.
ChatGPT gives you drafts when you ask for them. What it doesn't give you: research on which keywords matter in your niche, a content architecture, collection pages, interactive tools, internal linking across your whole library, competitor monitoring, citation tracking across AI search, or anything installed on your store. You'd still edit, format, upload, link, optimize, and publish every piece yourself. Every month. Forever.
That's not a $20 project. It's a second job, on top of running your store.
Otto installs a library of research-backed content on your store — articles, collection pages, an interactive tool, full internal linking, the technical SEO. New content every month. Tracks where you're cited across Google, and across the AI systems your customers are using to find products: ChatGPT, Perplexity, Claude.
$247 a month. You approve, Otto ships.
Otto doesn't compete with ChatGPT. Otto makes your store the one ChatGPT cites.
Works with
What Otto Actually Builds
This is what Otto built for a reptile feeder store. Your niche gets the same treatment.
Built in 2 minutes. A content agency would charge $9,000+ and take 6 weeks.
Before you decide
Ready to see the numbers? Here's what it costs.
Pricing
Regular pricing begins once we publish 10 case studies, or December 31, 2026 — whichever comes first. If you join before then, your charter rate is yours for as long as you stay subscribed. Every plan backed by the 90-day Otto Promise.
For the merchant who's done being invisible in search while their competitors keep publishing.
Your rate locks in forever when you join. It rises to $149/mo (regular) once we publish 10 case studies, or December 31, 2026.
For the merchant who's done playing small in AI search — who wants to be the store ChatGPT cites, not the store nobody mentions.
Your rate locks in forever when you join. It rises to $397/mo (regular) once we publish 10 case studies, or December 31, 2026.
Charter rates lock forever once you join. Cancel anytime — no contract, no lock-in. Every plan backed by the 90-day Otto Promise.
Judge Otto's work on your store, not just your ranking reports — SEO takes time and anyone who promises otherwise is lying to you. Our job is to build the foundation: real articles, working tools, the content engine and intelligence layer your competitors aren't running.
If at the end of 90 days you don't feel this has been one of the best investments you've made in your store, we'll refund every dollar — and everything Otto built stays yours forever. Every article, every page, every tool. It's yours, with our thanks for taking the chance on us while we were still young.
We can't promise Google will rank you. We can promise we'll show up, build the work, and stand behind it.
60+ expert guides plus a full glossary on ecommerce SEO, AI search, and building organic traffic. Drop your email and we'll send you the highlights.
No spam. Unsubscribe anytime. Or just read it now →
Plans from $97/mo. See your complete content engine before you pay. Otto builds everything first.
Launch $97/mo · Scale $247/mo · Authority $597/mo
Built by Matt, a store owner who got tired of feeding the ad machine. — RunOctopus