Most store owners don't know their true customer acquisition cost. This calculator shows you. And what organic traffic could save you.
Ollie builds your content engine in week one: 50+ pieces, including in-depth guides, collection pages and an interactive tool. All bringing free organic traffic that compounds every month.
See What Ollie Builds →The ad spend calculator works out what you really pay to win a customer through ads. You enter monthly ad spend across platforms, the number of customers those ads bring, and your average order value. It returns your cost per customer, annual ad spend, ad revenue and return on ad spend (ROAS). It then shows what that cost would look like with 200, 500 or 1,000 organic visitors a month.
The organic scenarios assume a 2.5 percent conversion rate, which is a built-in figure.
Most owners know their spend and not their cost per customer. The figure is simple to calculate and changes decisions: a cost per customer near half your order value is a signal to check repeat purchase before you scale ads.
Cost per customer ignores repeat purchases and margin, so a high figure is not always bad. Attribution from ad platforms is imperfect, and the organic scenarios assume one fixed conversion rate. Use the output as one input, not a verdict.
Divide the money spent on acquiring customers by the number of new customers in the same period. The calculator does this for ads.
It depends on your margins and repeat purchase rate. The calculator highlights a ROAS of 3 or more as healthy and under 1.5 as weak, but your own break-even point matters more.
It uses the visitor counts you see on screen and an assumed 2.5 percent conversion rate. It is an illustration, not a forecast.
Common causes are broad targeting, a weak landing page or attributing too few orders to ads. Check each before cutting spend.