The verdict: if you want the work done for you and you want your business named in AI answers, RunOctopus is the better choice. Jasper is a strong platform for marketing teams, and in 2026 it added agents for SEO and GEO (generative engine optimization). But it is still a workspace your team operates: you decide what to write, you review the drafts and you put them on your site. With RunOctopus, Ollie (our AI) and our team research, write, publish and link the pages on your own site, built from what you actually sell.
Why RunOctopus is the better choice
- We do the work and publish on our own. Jasper gives a marketing team agents to work with. We are the team. Ollie and our team research, write, publish and link the pages on your site, on Shopify, WordPress, WooCommerce or Wix. Nothing waits on you. You can read anything that went live and ask for changes.
- Fully automated, and built on real inputs. Ollie does the work from start to finish on its own, and our team keeps watch. Every page is built from real inputs, not generic AI text: your own catalog or services, your own search data, the real questions buyers ask AI assistants, and facts checked before anything publishes. Jasper writes from the prompts and brand documents your team feeds it.
- We know your catalog and services. Jasper learns your brand voice from the documents you give it. We read your real products, collections or service list, write pages that answer buyers' questions with those products and services in them, and link each page into the product, collection or service pages that sell.
- Proven on real clients. A Los Angeles apartment broker sat at 12 to 57 Google clicks a month for eight months. After a large build, clicks reached 283 in August 2026, and ChatGPT named the firm on four of eight questions we checked. On a reptile-feeder store, the site was the most-cited domain in every set of AI answers we checked (61 citations in one set, 80 in the other), and ChatGPT named it on 8 of 8 questions shaped like its guides. Each case study uses the client's own Search Console numbers, misses included.
Jasper is an agent workspace for marketing teams: it speeds up the people doing the work. RunOctopus replaces the work: pages planned, written, published and linked into your products and services by Ollie and our team.
What Jasper is in 2026
Many reviews still describe Jasper as an AI writing assistant for ad copy and blog drafts, and an earlier version of this page did too. Jasper has moved on. Its homepage now says "Put AI agents to work for marketing," and the product is built around agents that run marketing workflows.
- Agents. Jasper says it offers more than 100 purpose-built agents covering SEO and GEO content, campaigns, email, social, personalization and research, plus a builder for custom agents.
- GEO and AI visibility. Jasper's GEO and AI Optimization offering measures how a brand shows up across AI answer engines, with a visibility score and citation rate, and helps teams produce content to close the gaps. GEO agents sit on the Business plan, which added GEO work in mid-2026. There is also a free GEO Diagnostic.
- Brand voice. Brand voices, knowledge assets and audiences keep output on-brand. Pro includes 2 brand voices, 5 knowledge assets and 3 audiences. Business has no limit.
- Plans. The Creator plan is gone. There are two plans: Pro at $69 a seat a month, or $59 billed yearly, for one user with a 7-day trial, and Business at a custom price with a 12-month commitment. Business adds the GEO and deep-research agents, Jasper Grid for scaled content, API access, SSO and admin controls.
- Publishing. Jasper's homepage does not name Shopify or WordPress. For most stores, the text still has to be moved onto the site by a person.
Side-by-side comparison
| Feature | Jasper | RunOctopus / Ollie |
|---|---|---|
| What it is | Agent workspace for marketing teams | Done-for-you service: Ollie plus our team do the work |
| Who runs it | Your marketing team | We do. Nothing for you to operate |
| Deciding what to write | You, with SEO and GEO agents to help | Ollie and our team plan it from your site, catalog or services |
| Content volume | As much as your team prompts and reviews. Jasper Grid for scale on Business | 50+ pieces deployed at launch, 175+ pieces a month |
| Publishing | You move the text to your site (a Webflow app exists) | Goes live on its own on Shopify, WordPress, WooCommerce or Wix |
| Links into product and service pages | Not described on Jasper's site | Every page linked into your real product, collection and service pages |
| Interactive tools | Not offered | Calculators, quizzes and product finders |
| AI visibility reporting | Visibility score and citation rate, GEO agents on Business | No self-serve tracking dashboard |
| Ads, emails, social | Yes, agents for campaigns, email and social | Not offered. We build pages that get found |
| Price | Pro $69 a seat a month ($59 billed yearly). Business on request | $497/mo |
Who does each step
Feature lists make Jasper and RunOctopus look closer than they are. The real question is who does each step. With Jasper, agents help, but your team decides, reviews and publishes. With RunOctopus, every step that ends with a live page is ours.
What Jasper does well
- Marketing beyond search. Campaign, email, social and personalization agents cover work RunOctopus does not do at all.
- Brand control for teams. Brand voices, style guides, shared knowledge, admin controls and SSO suit a marketing department with many writers.
- A real GEO effort. Jasper now measures AI visibility and citation rate and has agents aimed at closing gaps, which shows it takes AI search seriously.
- A low entry price. At $59 to $69 a month for one seat, Pro is a cheap way for one marketer to get good drafts quickly.
All of that makes a marketing team faster. None of it puts a finished, linked page on your site unless someone on your team does the last steps. If you are weighing a tool against a person, our freelance writer comparison covers that choice, and our roundup of AI SEO tools lists the software options side by side.
Can you use both?
Yes, and the split is clean. RunOctopus builds the pages that bring people in from Google and AI answers. Jasper writes the ads, emails and social posts that sell to them once they know you. If you want to see where you stand in AI answers before deciding, our free AI visibility checker takes a minute, and our GEO vs SEO guide explains what AI assistants look for.
Who should pick Jasper instead
Pick Jasper if you have a marketing team that wants to do the work itself with better tools, if most of what you need is ads, emails and social posts rather than pages that get found, or if you are a larger company that wants brand governance, SSO and GEO reporting across many writers on a Business plan. For that team, Jasper is one of the best workspaces you can buy.
Jasper makes a marketing team faster. RunOctopus does the job: pages built from your products and services, published on your site without waiting on you and linked into what you sell, with case-study results behind it. If you want to be named in AI answers without staffing the work, choose RunOctopus.