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What Are Your Customers Searching?

By ยท Updated

Enter what you sell and discover the long-tail keywords that drive buyer traffic to stores like yours.

What do you sell?
Enter the product or product type your store sells.
Customer type
Who is your primary customer? This changes the keyword suggestions.

Your Keyword Opportunities

Each keyword is an article topic. These are ideas built from how buyers tend to phrase searches, not measured search volumes.

Informational Keywords (people researching)
Commercial Keywords (people comparing)
Transactional Keywords (ready to buy)

Ollie targets these keywords automatically

A complete launch build: 50+ pieces, including in-depth guides, collection pages and an interactive tool. Each targeting keywords like these.

See What Ollie Builds →

What this tool does

The keyword idea generator takes what you sell and who buys it, and returns a list of search phrases grouped by intent: informational (people researching), commercial (people comparing) and transactional (people ready to buy). Each phrase is meant to be an article or page topic.

It builds the phrases from patterns in how buyers word searches. It does not look up search volume or difficulty, so it shows ideas and not measurements.

Why it is worth using

A store usually knows its products and not the questions buyers ask on the way to them. Sorting ideas by intent shows which content answers a question, which helps someone compare, and which meets someone about to buy. That mix matters more than any single phrase.

How to use it

  1. Enter what you sell. A product or product type, such as "wool hiking socks", works better than a brand name.
  2. Choose your main customer. Beginners, enthusiasts, professionals or gift buyers. This changes the phrasing of the ideas.
  3. Read the three groups. Informational ideas build trust, commercial ones reach comparison shoppers, and transactional ones meet buyers.
  4. Check each idea against real data. Put the ones you like into Search Console or a keyword tool to see actual demand before you write.
  5. Pick a first batch. Choose the ideas closest to a purchase first, then the questions buyers ask on the way.

Who it is for

What it cannot tell you

These are generated ideas, not data. A phrase can look sensible and have no searches at all, and a real phrase can be missing from the list. Always confirm demand in a search tool and look at what already ranks before committing to a topic.

Common questions

Are these real keywords with search volume?

No. They are ideas built from common patterns in how buyers word searches. The tool does not report volume or difficulty, so check any idea in Search Console or a keyword tool before writing.

What are informational, commercial and transactional keywords?

Informational searches look for answers, commercial searches compare options, and transactional searches signal intent to buy. A healthy content plan covers all three.

How many keywords should I target?

Start with a small batch you can write well, such as five to ten, and add more as those pages are read and ranked.

Is a long-tail keyword always easier to rank for?

Usually less competitive, not always easy. A long, specific phrase has fewer rivals, but you still need a page that answers it better than what is there now.

Keep reading

About the author

is the founder of RunOctopus. He built All Angles Creatures, a reptile-feeder store in a hard, entrenched niche, using exactly this method. It became the most-cited site in the AI answers we measured, with 5,447 Google clicks in 28 days. It is RunOctopus's proof store for programmatic SEO and AI search citation.