What Content Wins in Your Ecommerce Niche?

What this tool does

The content idea generator shows the kinds of content that tend to earn rankings in an ecommerce niche, and the kinds most stores never build. You pick a niche and it lists the content shapes that win in it, then the shapes that are commonly missing.

It does not scan your site. It works from patterns across a niche and not from your own pages, which the page says up front.

Why it is worth using

Most stores publish the same few page types, such as a generic buying guide and a size chart. The gaps are usually in the shapes buyers actually use: comparisons, fit and compatibility pages, care guides and "which one should I get" pages. A pattern list is a quick way to see which of those you have never written.

How to use it

1. Pick the niche closest to yours. Choose the nearest match. The patterns are niche-level, not store-level.
2. Read the winning shapes. Check which of them your store already has, with a real page for each.
3. Read the under-built shapes. These are the ones most stores skip, and so the easiest to be first with.
4. Choose three to start with. Pick the ones you can write from real knowledge of your products.
5. Confirm with your own data. Check the queries in Search Console to see which ones people already reach you with.

Who it is for

• Store owners planning what to write after the first few guides.
• Content writers who need a brief with more than a keyword.
• Anyone auditing a blog that has plenty of posts and little traffic.

What it cannot tell you

The patterns are general to a niche. They cannot tell you which of your existing pages are weak or which competitors rank above you. For a gap analysis against specific rivals, you need to look at their pages and your own search data directly.

Common questions

Keep reading

• the ecommerce content engine
• topical authority
• buyer guides versus blog posts
• the competitor content counter
• the keyword idea generator