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Free SEO Tools for Ecommerce Stores
16 interactive tools for SEO planning, content auditing, and revenue forecasting. No signup. No email gate. Just answers.
Diagnostics
Store SEO Grader
Answer 8 quick questions about your store and get an SEO readiness score with specific recommendations.
AuditBlog Audit
Is your current blog actually helping your SEO? Answer 6 questions and find out where your content is leaking authority.
AuditShopify SEO Checklist
Score your Shopify store against the 14 SEO essentials and get a list of exactly what to fix first.
AuditCompetitor Content Counter
How much content do top-ranking stores in your niche actually have? Plug in a category and see the volume gap.
Planning
Niche Authority Score
How many articles your store needs to become the cited authority in your niche. Get the number plus the timeline.
PlanKeyword Idea Generator
Enter what you sell and see the real search patterns your customers use — every result is a content opportunity.
PlanContent Idea Generator
What topics is your store missing? Get a prioritized list of content gaps your competitors are exploiting.
PlanContent Calendar Generator
Your first 30 days of content laid out for you. Topics, formats, and cadence — ready to ship.
PlanSEO Headline Analyzer
Will your title rank? Get a score out of 100 with specific suggestions to lift click-through rate and rankings.
PlanContent Engine Visualizer
See what topical authority looks like. Visual map of how 50+ interconnected pages form a cluster Google rewards.
Forecasting
SEO ROI Calculator
Project your organic traffic growth. See what a full content engine would mean for your store's traffic and revenue.
ForecastRevenue Impact Calculator
Calculate how much revenue one Google page-1 ranking could generate for your store. Input your product and see the monthly impact.
ForecastCost of Waiting Calculator
See how much organic traffic and revenue you're losing every month you don't have a content engine running.
ForecastOrganic vs Paid Traffic Calculator
Compare the cost and ROI of organic content vs paid ads over 12 months. The compounding math, made visible.
ForecastAd Spend Calculator
True cost per customer from paid ads vs organic. Strip out the inflated ROAS numbers and see real CAC.
ForecastContent Marketing Cost Comparison
Hiring an agency vs DIY vs RunOctopus — compare 12-month true cost across all three approaches.
Start here
Not sure which tool fits? Three honest starting points:
- Want a quick assessment? Run the Store SEO Grader — 8 questions, score out of 100, specific fixes.
- Want to know how much content you need? Run the Niche Authority Score — niche-specific volume target with a timeline.
- Want to model the revenue impact? Run the SEO ROI Calculator — projects your organic traffic and revenue from a content engine over 12 months.