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What's One Google Ranking Worth To Your Store?

By ยท Updated

Pick a keyword your customers might search. See how much revenue ranking for it could generate every month.

Keyword your customers search
Think about what someone Googles before buying your product.
Estimated monthly searches
Don't know? Use 500-2,000 as a starting estimate for most niches.
Your average order value
Your conversion rate (%)

Revenue from ranking for

By Google Position
What This Keyword Is Worth
Monthly visitors (position #1)
Monthly orders
Monthly revenue
Annual revenue
What you'd pay in ads for same traffic

Ollie can rank you for this keyword

One article targeting "" could generate /month in free revenue.

See What Ollie Builds โ†’

What this tool does

The revenue calculator estimates what one Google ranking is worth to a store. You enter a keyword, its estimated monthly searches, your average order value and your conversion rate. It shows visitors, orders and revenue for each position from first to tenth, and what the same traffic would cost in ads.

It uses a fixed set of click-through rates by position and a flat cost per click estimate. Both are built-in assumptions.

Why it is worth using

The value of a ranking is easy to overestimate. Seeing it by position makes clear how steeply clicks fall away between first and tenth, and that a small keyword at position one can be worth more than a large one at position eight.

How to use it

  1. Enter a keyword buyers use. Think of what someone types before buying your product.
  2. Enter its monthly searches. Use a figure from a keyword tool or Search Console. If you must guess, use a cautious number.
  3. Enter order value and conversion rate. Use your own store figures.
  4. Read the position table. Look at the gap between first and fifth, which is where most of the value sits.
  5. Compare against the ad cost. The ad figure is an estimate. Replace it with your own cost per click.

Who it is for

What it cannot tell you

Click-through rates by position are averages across many searches and vary with the search results page. A map, shopping results or an AI answer can take clicks no matter where you rank. The ad cost uses one flat figure. Use the output to compare keywords with each other, not as a revenue forecast.

Common questions

What are the click-through rates by position?

The calculator uses a fixed curve that falls from about 32 percent at position one to under 2 percent at position ten. They are averages and real results vary by search.

How do I find monthly searches for a keyword?

Use Search Console for queries you already appear for, or a keyword planning tool for new ones. Treat any figure as an estimate.

Why would ranking first not be worth the most?

A keyword with few searches at position one can still bring less than a larger keyword at position four, so check volume as well as position.

Does this include AI answers and other search features?

No. It uses a position-based click curve and does not model features that sit above the results.

Keep reading

About the author

is the founder of RunOctopus. He built All Angles Creatures, a reptile-feeder store in a hard, entrenched niche, using exactly this method. It became the most-cited site in the AI answers we measured, with 5,447 Google clicks in 28 days. It is RunOctopus's proof store for programmatic SEO and AI search citation.