Skip to main content

Home / LLM SEO

LLM SEO

Guides on being found by language models. What the tools measure, how sources actually get chosen, and what is worth paying for.

By ยท Updated

LLM SEO is the practice of being found by language models rather than by a list of links. The same work is sold under several names, and the differences between them are smaller than the volume of writing about the differences suggests.

Underneath the vocabulary, one mechanism decides everything. A model asked something current does not consult a private view of the web. It runs a search, reads what comes back, and writes an answer from those pages. So the pages that rank are the pages a model sees, and a business absent from ordinary results is absent from the answer regardless of how the page is written.

What genuinely changes is the scoreboard. Ten blue links accommodated ten businesses. A composed answer names three. Being eleventh is the same as being nowhere, most recommendations produce no click to measure, and the three surfaces report progress at different times. Those are real differences and they change what you measure rather than what you build.

The guides below cover the tools, what the acronyms actually mean, what services sell, and whether a course is worth paying for. We keep the mechanics brief here. The longer version, including how to measure a recommendation that produces no click, is in the AI visibility guides.

Start here

Explainer

SEO vs GEO vs AEO

Three acronyms that overlap far more than the separate names suggest. What genuinely differs.

Compare

LLM SEO Tools

What the category measures, why two tools disagree about the same business, and what to ask.

How the machines choose

Mechanism

How LLMs Choose Sources

Retrieval, then selection, then attribution. Three gates, and most sites fail the first one.

Fundamentals

LLM Visibility

Present or absent rather than ranked, and what that changes about measuring anything.

Compare

AEO vs SEO

Two thirds of the work is shared. Where they diverge, and the one place they genuinely conflict.

Doing the work

Craft

Writing for LLMs

Writing a paragraph that can be lifted whole, without writing badly for the people reading it.

How to

Optimizing for Perplexity

Three changes in the order that pays, and how to tell within weeks whether each one worked.

Platform

Perplexity SEO

The engine that shows its sources turns guesswork into evidence. Why that is worth the attention.

Checking and watching

Audit

GEO Audit

What a generative engine audit inspects, which half is fixable this week, and how to spot a renamed one.

Monitor

LLM Brand Monitoring

One practice across several assistants, and what only makes sense read in aggregate.

Buying help

Guide

LLM SEO Services and Agencies

What the work actually consists of, what nobody can promise, and how to tell an offer from a rebrand.

Guide

GEO Agency

Four questions before you sign, the promises nobody can keep, and what to do before briefing anyone.

Guide

GEO Courses

What is genuinely worth learning, what is repackaged, and how to judge one before paying.

About the author

is the founder of RunOctopus. He built All Angles Creatures from zero to page-1 rankings in reptile feeder insects using exactly this method. Turning a hard, entrenched niche into RunOctopus's proof store for programmatic SEO and AI search citation.