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LLM SEO
Guides on being found by language models. What the tools measure, how sources actually get chosen, and what is worth paying for.
LLM SEO is the practice of being found by language models rather than by a list of links. The same work is sold under several names, and the differences between them are smaller than the volume of writing about the differences suggests.
Underneath the vocabulary, one mechanism decides everything. A model asked something current does not consult a private view of the web. It runs a search, reads what comes back, and writes an answer from those pages. So the pages that rank are the pages a model sees, and a business absent from ordinary results is absent from the answer regardless of how the page is written.
What genuinely changes is the scoreboard. Ten blue links accommodated ten businesses. A composed answer names three. Being eleventh is the same as being nowhere, most recommendations produce no click to measure, and the three surfaces report progress at different times. Those are real differences and they change what you measure rather than what you build.
The guides below cover the tools, what the acronyms actually mean, what services sell, and whether a course is worth paying for. We keep the mechanics brief here. The longer version, including how to measure a recommendation that produces no click, is in the AI visibility guides.
Start here
SEO vs GEO vs AEO
Three acronyms that overlap far more than the separate names suggest. What genuinely differs.
CompareLLM SEO Tools
What the category measures, why two tools disagree about the same business, and what to ask.
How the machines choose
How LLMs Choose Sources
Retrieval, then selection, then attribution. Three gates, and most sites fail the first one.
FundamentalsLLM Visibility
Present or absent rather than ranked, and what that changes about measuring anything.
CompareAEO vs SEO
Two thirds of the work is shared. Where they diverge, and the one place they genuinely conflict.
Doing the work
Writing for LLMs
Writing a paragraph that can be lifted whole, without writing badly for the people reading it.
How toOptimizing for Perplexity
Three changes in the order that pays, and how to tell within weeks whether each one worked.
PlatformPerplexity SEO
The engine that shows its sources turns guesswork into evidence. Why that is worth the attention.
Checking and watching
GEO Audit
What a generative engine audit inspects, which half is fixable this week, and how to spot a renamed one.
MonitorLLM Brand Monitoring
One practice across several assistants, and what only makes sense read in aggregate.
Buying help
LLM SEO Services and Agencies
What the work actually consists of, what nobody can promise, and how to tell an offer from a rebrand.
GuideGEO Agency
Four questions before you sign, the promises nobody can keep, and what to do before briefing anyone.
GuideGEO Courses
What is genuinely worth learning, what is repackaged, and how to judge one before paying.