Enter your numbers and see how organic content stacks up against paid ads over time.
| Month | Paid Visitors | Paid Rev. | Paid Spent | Organic Visitors | Organic Rev. | Content Spent |
|---|
Ollie builds your content engine in week one: 50+ pieces, including in-depth guides, collection pages and an interactive tool. All bringing free organic traffic that compounds every month.
See What Ollie Builds →The organic versus paid calculator compares twelve months of paid ads with twelve months of content investment. You enter your monthly ad spend, cost per click, monthly content investment, average order value and conversion rate. It returns revenue and return for each, the month organic overtakes paid, and a month-by-month chart.
The organic line follows a fixed growth curve scaled to the amount you enter. Paid visitors are simply ad spend divided by cost per click.
Paid and organic behave differently over time. Ads deliver at once and stop when the budget stops. Content costs time first and tends to build. Putting both on one twelve-month chart shows the shape of that trade, including the early months where paid is clearly ahead.
The organic curve is fixed. It does not know your niche, your starting authority or how good the content is, and organic results are far less predictable than paid. Run it as a comparison of shapes, and replace the curve in your own head with what Search Console shows after a few months.
No. It costs time or money to produce content. What differs is that the traffic keeps arriving without a payment per click.
The calculator shows a month based on its fixed curve and your inputs. Real timing varies widely and is usually longer for competitive niches.
A fixed twelve-month curve that starts slowly and accelerates, scaled to your monthly content investment relative to $497.
Not necessarily. Many stores keep ads for immediate sales and build content alongside, then shift the balance as organic grows.