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Blog Audit

By ยท Updated

Is your current blog actually helping your SEO? Answer a few questions and get a detailed score with specific fixes.

Content volume
Total number of blog posts currently published.
Posting frequency
Content quality
Average word count per post
SEO optimization
Do your posts have meta descriptions?
Do your posts target specific keywords?
Internal linking
Do your blog posts link to your products?
Do posts link to other blog posts?

Your Blog Audit Score

How well your blog supports your store's SEO

0
out of 100

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What this tool does

The blog audit scores how well your existing blog supports your SEO. You answer a few questions about volume, posting frequency, typical length, whether posts have meta descriptions and target keywords, and how they link to products and to each other. It returns a score with recommendations grouped by category.

It scores your answers. It does not crawl the blog.

Why it is worth using

Many stores have a blog that took real effort and produces no traffic. The cause is usually one of four things: too few posts to show depth, posts too thin to answer the question, no keyword target, or no links to the products. The audit separates which of the four applies.

How to use it

  1. Count your published posts. Use the real number, including old ones you have forgotten.
  2. Estimate your usual word count. Pick the range most of your posts fall into.
  3. Answer the optimization questions. Be honest about meta descriptions, keyword targets and links.
  4. Read the recommendations by category. Volume, quality, optimization and internal linking each get their own notes.
  5. Fix the cheapest category first. Adding meta descriptions and links to products takes hours, not months.

Who it is for

What it cannot tell you

The audit works from your answers, so it is only as accurate as they are. It cannot see which posts rank, which are cannibalizing each other or whether the writing is any good. Pair it with Search Console data on which posts get impressions.

Common questions

What is a blog audit?

A blog audit reviews how a blog supports search: how much it has published, how deep and well-optimized the posts are, and how they link to products and to each other.

How many blog posts do I need?

There is no fixed number. The audit uses published thresholds as rough markers of depth, but quality and coverage of buyer questions matter more than a count.

Does this tool crawl my blog?

No. It scores the answers you give. Use Search Console to see how your posts actually perform.

Should I refresh old posts or write new ones?

If old posts already get impressions, refresh them first. If nothing is indexed, new pages answering unaddressed questions usually add more.

Keep reading

About the author

is the founder of RunOctopus. He built All Angles Creatures, a reptile-feeder store in a hard, entrenched niche, using exactly this method. It became the most-cited site in the AI answers we measured, with 5,447 Google clicks in 28 days. It is RunOctopus's proof store for programmatic SEO and AI search citation.