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How Much Content Do Your Competitors Have?

By ยท Updated

Enter your niche to see typical content benchmarks for top-ranking stores. And where you stand.

Your niche / industry
Enter the niche your store operates in.
Niche competition level
How many content pages does your store currently have?
Count blog posts, guides, how-tos, and educational pages.

Your Content Gap Report

Content volume comparison
Time to close the gap
ApproachPaceTime to Authority

Ollie closes the content gap in days, not months.

Let Ollie build and publish the expert content you need to reach authority status.

See What Ollie Builds →

What this tool does

The competitor content counter compares how many content pages your store has with typical figures for stores in its niche. You enter your niche, pick a competition level and enter your page count. It shows your position against an average and a top competitor, the gap to a threshold, and how long it would take to close that gap by writing yourself, using an agency or using Ollie.

The benchmarks are built-in figures by competition level, not scraped from specific competitors.

Why it is worth using

A gap you can count is easier to plan around than a feeling that competitors have more. The pace table also shows the real constraint, which is how many good pages you can publish a month, not how many you wish you had.

How to use it

  1. Enter your niche. This labels the report.
  2. Choose the competition level. Low, medium or high. This sets the benchmark figures.
  3. Count your content pages. Include guides, how-tos and educational pages. Leave out product pages.
  4. Read the gap and the pace table. The table uses fixed assumptions of about 4 pages a month alone and about 12 with an agency.
  5. Set your own pace. Replace the assumptions with what you can really sustain.

Who it is for

What it cannot tell you

The benchmarks are generic. They do not reflect your actual competitors, and page count says nothing about quality. The Ollie pace shown is the tool's own planning figure. For a real comparison, look at the sites that rank for your main terms and count their useful pages yourself.

Common questions

How do I count a competitor's content pages?

Search their domain with a site: query, or check their sitemap, and count guides and educational pages, leaving out product and policy pages.

Where do the benchmark numbers come from?

They are built-in figures by competition level, set as planning assumptions. They are not measured from specific stores.

Is having more pages than a competitor enough to outrank them?

No. Quality, links and how well pages answer buyer questions matter at least as much as count.

How fast should I publish?

As fast as you can keep quality up. Steady output you can sustain beats a burst you cannot.

Keep reading

About the author

is the founder of RunOctopus. He built All Angles Creatures, a reptile-feeder store in a hard, entrenched niche, using exactly this method. It became the most-cited site in the AI answers we measured, with 5,447 Google clicks in 28 days. It is RunOctopus's proof store for programmatic SEO and AI search citation.