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Case Studies

Real results from real sites, measured from each client's own Search Console and in the AI assistants. The misses stay in.

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Search and AI answers

Case study

A reptile-feeder company, a five-week-old encyclopedia, and a lot of honest caveats

A species encyclopedia launched on a feeder-insect site. Ten weeks of clicks, AI answer checks, and a shop that was out of stock on purpose.

Local services

Case study

Eight months of nothing, and a batch that thinned out

A Los Angeles apartment broker, a 238-page batch that showed up fast, and the part that went the wrong way.

Ecommerce

Case study

Thirteen flat months, then 350 articles

What happened to a kosher biltong company's search traffic, and the part that cannot be separated from the ads.

Recruiting

Case study

A recruiting site nobody could find, 16 weeks later

727 pages on a seven-week-old Florida recruiting site. What showed up in Google and in AI answers, and what did not.