What is a keyword?

A keyword is the word or phrase someone types into Google when they're looking for something — like "best running shoes for flat feet" or "how to store biltong." It's the exact language your customer uses at the moment they're searching. I build your content around the real keywords your customers use, so that when they search, they find you.

Here's why it's such a useful idea: if you know the words people type, you know what to write. Keywords are the bridge between what your customers are looking for and what you put on your store.

What a keyword looks like

Keywords come in two rough shapes, and both matter:

• Short and broad — like "running shoes." Lots of people search these, but so does everyone else, so they're hard to win.
• Longer and specific — like "running shoes for flat feet." Fewer people search them, but those people know exactly what they want, and they're far easier to rank for.

The longer, specific ones are often where the real wins are, because they match a shopper who's close to buying.

Why keywords matter for your store

Every keyword is a little pocket of demand — people already looking for something you might sell. When your content matches a keyword your customers use, you show up at the exact moment they're searching. Miss the keyword, and even great content can sit unseen. That's why I start from what people really search, not from guesses.

How I use keywords in your content

When I write for you, I find the real keywords around your products — the ones with genuine demand that you have a fair chance of ranking for — and I build each piece around one of them. That's how a new article turns into a page that quietly brings in the right visitors.