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Concepts

Plain-language definitions of the named ideas Ollie uses — the dictionary half (the personalized "why it matters for you" lives in Ollie chat).

What does it mean to get indexed by Google? Getting indexed means Google has found your page, read it, and added it to the list of pages it can show in search. Until a page is indexed, it can't show up — so it's the first step to traffic. What is a keyword? A keyword is the word or phrase someone types into Google when they're looking for something. Ollie builds your content around the real keywords your customers use, so they find you. What is AEO? AEO (Answer Engine Optimization) means structuring your content so AI search engines like ChatGPT and Perplexity can cite it directly. It's a layer on top of SEO, and works alongside it. What is SEO? SEO — search engine optimization — is the work of helping your store show up when people search for what you sell, without paying for ads. It earns free, steady traffic from Google and AI. What's the difference between AI Visibility Score, Authority Score, and the others? RunOctopus shows a few different scores and counts in different places — AI Visibility, Authority, AI-Readiness, and Signal Strength. Each measures something different, and this explains what's what.