Concepts
Plain-language definitions of the named ideas Ollie uses — the dictionary half (the personalized "why it matters for you" lives in Ollie chat).
AEO vs SEO vs GEO — what's the difference?
SEO gets your pages ranked in Google. AEO gets your content picked as the direct answer. GEO gets your store pulled into AI-generated recommendations. They're three layers of the same job, not three things to choose between — and the same quality work feeds all three.
Do I need to optimize for voice and conversational search?
It's mostly the same work as getting found by AI. Voice and conversational search means shoppers now ask full, spoken questions, and you win by being the clear answer to the real one.
Do I need to optimize separately for ChatGPT, Perplexity, and Gemini?
Mostly no. The fundamentals that make you easy to understand and trust are shared across every AI engine, so doing them well lifts you in all at once, not one at a time.
Does AI use Reddit and reviews to recommend stores?
Yes. AI engines lean on reviews, forum threads, and editorial mentions, because outside corroboration is how they decide you're safe to recommend. What the wider web says about you is half the game.
How do AI assistants decide which products to recommend?
An AI recommends the products it can most confidently understand and trust — clear titles and descriptions it can match to the request, complete structured data, strong reviews, and corroboration from third-party sources. It's picking what it can quote safely, so the whole game is making your store easy to understand and trust.
How do I check whether AI mentions my brand?
The simplest check is to ask ChatGPT, Perplexity, and Google's AI the questions your customers would ask, and note whether you're named and whether your site is cited — done in a private session, on a schedule, so you can spot the trend. Doing that by hand is a chore, which is why AI Citation Radar does it for you whenever you run a check.
How do I get my Shopify store recommended by ChatGPT?
You can't pay or submit your way in — ChatGPT recommends the stores it can most confidently understand and trust. That comes down to clear product data, schema markup, being reachable by AI crawlers, and real third-party corroboration. It's exactly the work I do for you.
How does AI decide which brands to trust?
An AI trusts a brand the way a careful person does: real experience, genuine expertise, outside authority, plain legitimacy. That is E-E-A-T, and it decides which stores an engine recommends.
How long until AI starts recommending my store?
Most stores get named in AI answers a few weeks to a few months after the groundwork is in place. AI engines don't read a live feed, so the clock starts once they can understand and trust you.
What are Google AI Overviews (and how do stores show up in them)?
AI Overviews are the AI-written answers Google now shows at the top of many searches, above the blue links. Stores show up in them by answering the exact question cleanly and by giving Google verified product data through schema — not by ranking #1.
What does it mean to get indexed by Google?
Getting indexed means Google has found your page, read it, and added it to the list of pages it can show in search. Until a page is indexed, it can't show up — so it's the first step to traffic.
What is a keyword?
A keyword is the word or phrase someone types into Google when they're looking for something. Ollie builds your content around the real keywords your customers use, so they find you.
What is AEO?
AEO (Answer Engine Optimization) means structuring your content so AI search engines like ChatGPT and Perplexity can cite it directly. It's a layer on top of SEO, and works alongside it.
What is agentic commerce (and why aren't my products in ChatGPT)?
Agentic commerce is shopping done through an AI — you ask ChatGPT or Perplexity for a product and it recommends, compares, sometimes buys. Shopify auto-enrolled stores, so you're likely connected — but being connected isn't the same as being visible, and product-data quality is what decides it.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) means structuring your store so AI engines like ChatGPT, Perplexity, and Google AI Overviews will pull from it and recommend you when they generate an answer. It's the sibling of SEO for the AI era, and it's most of what I do for you.
What is llms.txt (and does my store need one)?
llms.txt is a plain-text file at your store's root that hands AI engines a clean map of your best content. Shopify now adds one automatically, so most merchants don't need to touch it — and it only helps if the content it points to is actually strong.
What is SEO?
SEO — search engine optimization — is the work of helping your store show up when people search for what you sell, without paying for ads. It earns free, steady traffic from Google and AI.
What's the difference between AI Visibility Score, Authority Score, and AI-Readiness Score?
RunOctopus shows three different scores in different places — AI Visibility, Authority, and AI-Readiness. Each measures something different, and this explains what's what.
Why did my AI citations drop, and how do I get them back?
A real drop has a concrete cause: the AI can't read you, a page changed or went stale, or a competitor gained corroboration. First tell a true decline from normal wobble, then fix the cause.