How much does Ollie do on its own?

In your Settings, under the Ollie tab, you can set how much Ollie does on its own, separately for each kind of content it creates for you. This is worth knowing about because Ollie doesn't act the same way everywhere by default. It earns more independence over time in the places it's proven itself, and stays cautious in places it hasn't.

Here's the thinking behind it: some parts of running your store you'll want Ollie to eventually handle on its own, and other parts you'll want a say in for longer. You shouldn't have to accept one setting for everything, so this gives you a real, separate control for each kind of content.

The three levels

For each kind of content, blog articles, tools, collections, and whatever else Ollie creates for you, you'll see one of three levels:

• Ask me first — Ollie proposes, and waits for your yes before anything goes live. This is the most hands-on setting, and where every content type starts by default.
• Advise me — a middle step on the way to more independence. Ollie is closer to earning your full confidence here, though for now it still lands in your review queue like "Ask me first" does, rather than publishing on its own.
• Just handle it — Ollie acts on its own and publishes without waiting on you. The only level where Ollie goes live without a check-in first.

One thing worth knowing plainly: right now, the real difference in what happens is between "Just handle it" and the other two, "Ask me first" and "Advise me" both mean your review before anything publishes. "Advise me" is a genuine signal that Ollie is closer to earning full autonomy in that lane, even though it doesn't yet skip your review the way "Just handle it" does.

How Ollie earns more independence

You don't have to set anything to get started. Ollie begins every content type at "Ask me first" and moves itself toward more independence as it builds a track record with your store. Things that build trust: you publish what it wrote without needing to change much, you accept a suggestion, or a refresh it made on its own really worked. Things that hold it back: you had to correct something, you rejected a suggestion, or something it tried didn't pan out. You'll see a plain-English read of where things stand for each type, something like "Ollie has earned autonomy here" or "Ollie is still earning your trust", never a raw score or number, only an honest read of where things stand.

One caveat if you're on the Launch plan: Ollie can earn its way up to "Advise me" on its own, but reaching "Just handle it" through Launch tier isn't part of the automatic climb today. If you want a content type fully hands-off on Launch, you can still set it yourself.

Setting it yourself

If you'd rather decide directly instead of waiting for Ollie to earn its way there, you can move any content type to whichever level you want, any time. The moment you do, that setting stays put where you left it, Ollie won't move it on its own anymore, even if it keeps doing well. You'll see a note that you set it yourself, so it's always clear whether a level was Ollie's own progress or your choice.

Worth being deliberate about: you don't have to set anything to "Just handle it" right away, and most stores let Ollie earn its way there over time instead. If you do set a content type to "Just handle it" yourself, that's the one level where Ollie will publish without you seeing it first, so it's worth being sure before you do.

Handing control back to Ollie

Changed your mind, or want Ollie back to managing a content type automatically? There's a "let Ollie manage it automatically" option right next to any level you've set yourself. One click, and Ollie starts adjusting that type on its own again, based on how it's really doing.

If something Ollie published on its own isn't right

A level change only affects what happens next, anything already in progress keeps going at the level it started under. And if you want to see what Ollie has published, your AI Vault always shows what's live on your store, whether Ollie published it under "Just handle it" or you approved it yourself, so you're never left guessing what went out.

Where to find it

Open Settings, then the Ollie tab. This is a newer control we're rolling out gradually, so it may not be in your account just yet. Once it is, each kind of content gets its own row, its own current level, and its own honest read of how things are going, so you're never guessing how much say you have.