If you searched "OTTO SEO" or "OTTO search volume," you are almost certainly looking for OTTO SEO, the technical-SEO automation product built by SearchAtlas. That is a different company from RunOctopus. Their site is searchatlas.com.
If you landed here because you want programmatic content and AI-search-citation strategy for an ecommerce store, you're in the right place: read on.
Why the confusion exists
RunOctopus's own product persona used to be named OTTO. It was renamed to Ollie in 2026, specifically because OTTO SEO, SearchAtlas's technical-SEO automation product, had become a well-known, separately trademarked name in the same broad category of SEO tools. Two different companies with an overlapping name in the same industry is a genuinely confusing situation for anyone searching, so we're addressing it directly rather than letting the ambiguity sit.
To be unambiguous for the rest of this page: OTTO SEO always refers to SearchAtlas's product. Ollie refers to RunOctopus's own AI persona. They are not the same thing, made by two unrelated companies.
What OTTO SEO (by SearchAtlas) actually does
OTTO SEO is the flagship automation feature inside the broader SearchAtlas platform. Once connected to a site via a JavaScript pixel, it identifies technical and on-page SEO issues and deploys fixes automatically, without needing direct CMS access. Publicly documented capabilities include schema markup, meta tag corrections, broken-link and canonical-URL fixes, automated internal linking, and local SEO management (Google Business Profile posts, Q&As, and review replies). SearchAtlas's wider platform also includes Content Genius (AI content generation), LLM Visibility tracking, Smart Ads, and Website Studio. It is built to work across any industry and is positioned heavily toward agencies managing SEO for many client sites at once, with published pricing tiers spanning roughly $99 to $999 per month depending on plan. Check searchatlas.com directly for current pricing and features.
What RunOctopus (Ollie) actually does
RunOctopus is a different kind of product solving a different problem. Rather than automating fixes on pages that already exist, it builds new content: in-depth guides, comparison pages, buyer guides, and interactive tools like calculators and quizzes, specifically structured for topical authority and AI search citation. It is purpose-built for ecommerce, not general-purpose across industries, and installs directly on Shopify, WooCommerce, or Wix rather than operating through a universal pixel. See our AI Search Bible for the full framework behind how that content earns citations from ChatGPT, Claude, Perplexity, and Google AI Overviews.
OTTO SEO fixes and optimizes pages that already exist on your site, across any industry. RunOctopus builds new content that didn't exist before, specifically for ecommerce stores, aimed at organic search and AI citation. One is a technical-automation layer. The other is a content engine.
Side-by-side comparison
| Feature | OTTO SEO (SearchAtlas) | RunOctopus (Ollie) |
|---|---|---|
| Primary purpose | Automates technical and on-page SEO fixes on existing pages | Builds new SEO content and interactive tools for ecommerce |
| What it touches | Schema, meta tags, broken links, canonical URLs, internal links | Guides, comparison pages, buyer guides, calculators, quizzes |
| Industry focus | General-purpose, any industry | Ecommerce only |
| Installation | JavaScript pixel, no CMS access needed | Installs directly on Shopify, WooCommerce, or Wix |
| AI-citation strategy | LLM Visibility tracking (a separate SearchAtlas module) | Core focus, built into every piece of content |
| Who it's built for | Agencies managing SEO across many client sites | Individual ecommerce store owners |
| Local SEO (GBP management) | Included | Not applicable |
| Published pricing | ~$99-$999/mo across tiers | $97-$597/mo |
Who should look at OTTO SEO
- You manage SEO across many client sites and want automated technical fixes at scale
- Your priority is fixing what's broken on pages that already exist: schema, meta tags, broken links
- You need local SEO management across one or more Google Business Profiles
- Your business isn't ecommerce-specific. OTTO SEO works across any industry
Who should choose RunOctopus
- You run an ecommerce store and want new guides, buyer content, and tools that drive organic and AI-search traffic
- You don't have existing content depth. You need pages that don't exist yet, not fixes to pages that do
- You want AI citation (ChatGPT, Claude, Perplexity, AI Overviews) built into the content strategy from the start
- You want it installed directly on your Shopify, WooCommerce, or Wix store without managing a separate tool
Can you use both?
Yes, reasonably. They solve different problems and don't overlap much. OTTO SEO's technical fixes (schema, meta tags, broken links) and RunOctopus's new content (guides, tools, buyer paths) can coexist on the same store without conflict. If your site has both technical debt and a content gap, addressing both is not redundant.
If you typed "OTTO SEO" into a search bar, you almost certainly want SearchAtlas's product at searchatlas.com. If what you actually need is new, citable content for an ecommerce store, that's what RunOctopus (powered by Ollie) builds.