Enter your numbers and see how organic content stacks up against paid ads over time.
Monthly Ad Spend
$
What you spend on paid ads each month (Meta, Google, TikTok, etc.)
Average Cost Per Click (CPC)
$
Your blended CPC across all ad platforms
Monthly Content Investment
$
What you'd invest in organic content each month (RunOctopus Scale plan: $247/mo)
Average Order Value
$
Conversion Rate
%
Percentage of visitors who buy (2-3% is typical for ecommerce)
$0
More revenue from organic over 12 months (after costs)
Monthly Revenue: Paid vs Organic
Paid RevenueOrganic Revenue
$0
Total paid spend (12mo)
$0
Total content spend (12mo)
0x
Paid ROI
0x
Organic ROI
Key Milestones
Organic break-even month--
Organic overtakes paid (month)--
Total paid revenue (12mo)$0
Total organic revenue (12mo)$0
Month 12 Snapshot
$0/mo
Paid traffic that stops when you stop paying
vs
$0/mo
Organic traffic that keeps growing for free
Month
Paid Visitors
Paid Rev.
Paid Spent
Organic Visitors
Organic Rev.
Content Spent
Start building organic traffic that compounds
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