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Terms of Service

Last updated: April 22, 2026

These terms govern your use of RunOctopus ("the Service"), operated by RunOctopus ("we," "us," "our"). By using the Service, you agree to these terms.

1. The Service

RunOctopus is a content authority platform that generates and installs SEO content on your ecommerce store. Our AI, Otto, builds content engines consisting of guides, collection pages, interactive tools, and buyer paths tailored to your niche.

2. Accounts

You must provide accurate information when creating an account. You are responsible for maintaining the security of your account and password. You are responsible for all activities that occur under your account.

You must be at least 18 years old to use this Service.

3. Free Preview

You may preview the content engine Otto builds for your store at no cost and without providing payment information. The free preview allows you to view all generated content but does not include installation to your store, ongoing content (The Drip), Otto chat, or search visibility tracking.

Free preview content is not extractable. You may not copy, reproduce, or republish preview content without an active paid subscription.

4. Paid Plans

We offer three subscription plans, currently at charter pricing:

Charter pricing applies until we have published 10 merchant case studies on our website, or until December 31, 2026, whichever comes first. If you subscribe during the charter period, your rate is locked at the charter price for as long as your subscription remains continuously active (no gap in billing). If you cancel and later resubscribe, the then-current rate applies.

The charter rate lock applies to the RunOctopus product and service as currently operated. If we make fundamental changes to the product, discontinue the service, or transfer ownership of RunOctopus, we will notify subscribers at least 60 days in advance and honor the charter rate through that notice period.

All plans are billed monthly or annually with no minimum commitment beyond your chosen billing period. All prices are in US dollars. Prices other than charter-locked rates may change with 30 days' written notice to existing subscribers.

5. The 90-Day Otto Promise

Every paid plan is backed by the Otto Promise. If, within 90 days after your first subscription payment, you do not feel this has been one of the best investments you have made in your store, you may request a full refund of all subscription fees you have paid to date. The 90-day window starts on the day of your first paid subscription charge.

How to request a refund. Email hello@runoctopus.com before the end of day 90 of your first paid subscription. We will refund all subscription fees paid up to that point, within 10 business days of receiving your request.

What happens to the content Otto built. Everything Otto has installed on your store — articles, collection pages, interactive tools, internal linking, schema markup — stays with you. We do not remove content that is already live on your store. It is yours to keep, use, modify, or remove as you choose.

Scope. The 90-Day Otto Promise applies to your first paid subscription per account or per Shopify store only. It does not apply to resubscriptions after a prior cancellation, or to new subscriptions from accounts that have previously received a refund. It does not apply to accounts in violation of §9 (Acceptable Use).

What we do not guarantee. We cannot and do not guarantee any specific search ranking, traffic level, or revenue outcome. Organic search performance depends on factors outside our control, including competition, your domain authority, your store's technical SEO, and Google's algorithms. The Otto Promise is a commitment to our work and our accountability. It is not a guarantee of search outcomes.

6. Billing and Cancellation

Subscriptions are billed monthly or annually depending on your chosen plan. You may cancel your subscription at any time through your dashboard or by emailing hello@runoctopus.com. No minimum commitment applies beyond your chosen billing period.

Upon cancellation:

Refunds outside the 90-Day Otto Promise window. Cancellations after day 90 of your first subscription are forward-looking: you will not be billed for future periods, but subscription fees already paid are not refunded. If you cancel an annual plan after day 90, your service continues through the end of the annual term you have paid for; we do not pro-rate the remaining balance.

Refunds during the first 90 days of your first paid subscription are governed by the 90-Day Otto Promise in §5.

7. Content Ownership

Content generated and installed on your store through a paid plan belongs to you. You may use, modify, and republish this content freely. If you cancel your subscription, installed content remains on your store and remains yours.

You may not resell, redistribute, or license RunOctopus-generated content as a service to third parties.

We retain the right to use anonymized, aggregated data about content performance to improve our service.

8. Content Quality

Otto generates content using artificial intelligence. While we strive for accuracy and quality, AI-generated content may occasionally contain errors, outdated information, or inaccuracies. You are responsible for reviewing content before it is published on your store. We recommend reviewing all content for accuracy, especially in regulated industries (health, finance, legal).

We do not guarantee any specific search ranking, traffic volume, or revenue outcome. Organic search performance depends on many factors beyond our control including competition, domain authority, technical SEO, and Google's algorithms.

9. Acceptable Use

You agree not to use the Service to:

10. Store Integration

When you connect your Shopify or WooCommerce store, Otto installs content directly. Otto does not modify your existing products, theme, or store design. Otto adds new pages (blog posts, collection descriptions, and standalone tool pages) only. You can remove any content Otto installs at any time through your store's admin panel.

11. Availability

We strive for 99.9% uptime but do not guarantee uninterrupted service. We may perform maintenance, updates, or modifications that temporarily affect availability. We will notify users of planned downtime when possible.

12. Limitation of Liability

To the maximum extent permitted by law, RunOctopus shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenue, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from your use of the Service.

Our total liability for any claim arising from your use of the Service shall not exceed the total amount you paid to RunOctopus in the 12 months preceding the claim.

13. Indemnification

You agree to indemnify and hold harmless RunOctopus, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorney fees) arising from your use of the Service, your violation of these terms, or your violation of any third-party rights.

14. Changes to Terms

We may update these terms from time to time. We will notify you of significant changes via email or a notice on our website at least 30 days before the changes take effect. Your continued use of the Service after changes constitutes acceptance.

15. Governing Law

These terms are governed by the laws of the United States. Any disputes arising from these terms shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association.

16. Contact

Questions about these terms? Email us at hello@runoctopus.com.

RunOctopus
hello@runoctopus.com
runoctopus.com