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How Much Are You Really Paying Per Customer?

Most store owners don't know their true customer acquisition cost. This calculator shows you — and what organic traffic could save you.

Your Monthly Ad Spend
$
Total across all platforms — Meta, Google, TikTok, etc.
Monthly Customers From Ads
How many orders come directly from ads each month?
Average Order Value
$
Monthly Organic Visitors (if any)
Check Google Analytics → Acquisition → Organic Search. Put 0 if you don't know.
$0
Your cost to acquire one customer
$0
Monthly ad spend
$0
Annual ad spend
$0
Monthly ad revenue
0x
Ad ROAS
What If You Had Organic Traffic?
Current ad cost per customer$0
With 200 organic visitors/month$0
With 500 organic visitors/month$0
With 1,000 organic visitors/month$0
Monthly savings at 500 visitors$0

Ready to stop paying for every click?

Otto builds your content engine in 48 hours — 8 in-depth guides, 6 collection pages, and an interactive tool — all bringing free organic traffic that compounds every month.

See What Otto Builds →

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Why Your Ad Costs Keep Going UpThe economics of rising ad costs and what smart stores do instead The Complete Guide to Ecommerce SEOEverything you need to know about building organic traffic