Privacy Policy

Last updated: April 13, 2026

RunOctopus ("we," "us," or "our") operates runoctopus.com and app.runoctopus.com. This policy explains how we collect, use, and protect your information.

Information We Collect

Account information: When you create an account, we collect your name, email address, and Google profile information (if you sign in with Google).

Store information: When you use our service, we collect information about your store including your niche, store URL, platform, and content preferences.

Usage data: We collect information about how you interact with our service, including pages visited, tools used, and features accessed. We use Google Analytics (GA4) for this purpose.

Email addresses: When you use our free tools or enter your email on our website, we collect your email address to send you your results and relevant follow-up content.

Payment information: Payment processing is handled by Stripe. We do not store your credit card information on our servers.

How We Use Your Information

• To build and deliver your personalized content engine
• To send you your tool results and content reports
• To send nurture emails about your niche (you can unsubscribe anytime)
• To process payments through Stripe
• To improve our service and develop new features
• To communicate with you about your account
• To monitor and analyze usage patterns via Google Analytics

Data Storage and Security

Your data is stored securely using Supabase (PostgreSQL database hosted on AWS). We use encryption in transit (HTTPS/TLS) for all data transmission. Access to your data is restricted to authorized personnel only.

Third-Party Services

We use the following third-party services:

• Supabase: Database and authentication
• Stripe: Payment processing
• Resend: Email delivery
• Anthropic (Claude): AI content generation
• Google Analytics: Website analytics
• Vercel: Hosting and deployment

Each of these services has their own privacy policy governing how they handle data.

Email Communications

When you provide your email through our tools or forms, you may receive:

• Your personalized tool results or content report
• A series of educational emails about ecommerce SEO (up to 7 emails over 14 days)
• Product updates and announcements (rare)

Every email includes an unsubscribe link. Once you unsubscribe, we will not send you any further marketing emails. Transactional emails related to your account (receipts, password resets) may still be sent.

Content You Generate

Content generated by Otto for your store belongs to you. When you pay for installation, the content is yours to use, modify, and publish. If you cancel your subscription, content already installed on your store remains yours.

We may use anonymized, aggregated data about content performance to improve our service, but we will never share your specific content, store data, or business information with third parties.

Cookies

We use minimal cookies:

• Authentication cookies: To keep you signed in (Supabase auth)
• Analytics cookies: Google Analytics uses cookies to track site usage
• Session storage: We use browser sessionStorage (not cookies) to maintain state during the content preview flow

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Unsubscribe from marketing emails at any time
• Export your content

To exercise any of these rights, email us at hello@runoctopus.com.

Data Retention

We retain your account data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days. Anonymized, aggregated analytics data may be retained indefinitely.

Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Shopify App — Additional Disclosures

If you use RunOctopus through the Shopify App Store, the following additional terms apply:

What We Access

When you install our Shopify app, we request access to your store's theme files, blog/article content, collection pages, and product data. We use these permissions solely to install the content engine Otto builds for you. We do not access customer data, order data, or payment information.

How We Use Store Data

• Your store URL and niche are used to generate content tailored to your business
• Your Shopify access token is encrypted at rest and used only to publish content to your store
• We store content we generate (articles, collections, tools) in our database so you can preview and manage it
• We do not sell, share, or transfer your store data to any third party

GDPR Compliance Webhooks

We respond to all mandatory Shopify GDPR webhooks:

• Customer data request: We do not store customer personal data. We acknowledge the request and confirm no data to export.
• Customer data erasure: We do not store customer personal data. We acknowledge the request and confirm no data to delete.
• Shop data erasure: When you uninstall the app, we delete all store-specific data (sessions, content builds, install records) within 48 hours.

Data on Uninstall

When you uninstall the RunOctopus Shopify app, we immediately delete your Shopify session tokens. Content that was installed on your store remains on your store (you own it). Our database records of your generated content are deleted within 48 hours.

Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes via email or a notice on our website. Your continued use of the service after changes constitutes acceptance of the updated policy.

Contact

Questions about this privacy policy? Email us at hello@runoctopus.com.

RunOctopus
hello@runoctopus.com
runoctopus.com