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Content Marketing Cost Comparison

By · Updated

Agency vs. DIY vs. RunOctopus — see the true cost of each approach over 12 months, including your time.

Hours per week you can spend on content
Research, writing, editing, publishing, and SEO optimization.
Your hourly rate (or what your time is worth)
Consider: what else could you do with those hours?
Monthly content agency quote
Don't have a quote? $4,000/mo is the average for e-commerce content agencies.

12-Month Cost Comparison

Before you pick, look at what each option actually produces after a year.

Visual comparison (12-month total)

Get more content for a fraction of the cost

RunOctopus writes, optimizes, and publishes SEO content to your store automatically.

See What Otto Builds →

Trusted by store owners in 20+ niches

Related Reading

DIY vs Agencies vs AI Content Engines: An Honest Comparison Three paths to content — an honest breakdown of each How to Calculate the ROI of SEO for Your Store The math behind what organic traffic is actually worth

About the author

is the founder of RunOctopus. He built All Angles Creatures from zero to page-1 rankings in reptile feeder insects using exactly this method — turning a hard, entrenched niche into RunOctopus's proof store for programmatic SEO and AI search citation.