What a Wix SEO consultant is
A Wix SEO consultant is someone you pay to look at your site, tell you what is holding it back in search, and say what to change and in what order. Some stop there. Others also make the changes. The word is used for both, and that overlap is the source of most confusion and disappointment in this part of the market.
This page is about that one choice, advice or implementation. If you are still working out the wider options, our guide on choosing who works on your Wix site compares consultants, companies and done-for-you services. If you already know you want advice, read on.
A good consultant brings three things you cannot easily get alone. They have seen many sites, so they spot patterns fast. They know what Google tends to reward and what it ignores. And they can say no. Plenty of owners spend months on changes that do not matter, and a short session that rules those out is worth the fee.
A consultant is not a magic fix. Nothing in a consultation changes your site unless somebody makes the changes.
Advice versus doing: the difference that matters
Imagine two consultants look at the same Wix site with the same five problems. The titles are default. Two service pages are missing. A deleted page has no redirect. The blog has nine posts, none of which links to a service. Images are huge.
The advising consultant hands you a clear document. It ranks the five problems, explains each and says how long each should take. You then have to log into the editor and do it, or hand the document to someone who will. If you have a free weekend and some patience, this is excellent value.
The implementing consultant fixes the titles, writes the missing pages, sets the redirect, adds the links and compresses the images. You get the same list afterwards as a record of what was done. You pay more, because they spent far more time, but you spent almost none.
Neither is better in the abstract. The question is what is scarce for you, money or time. The mistake is buying advice when time is what you lack. Plans nobody carries out are the single most common waste in SEO. If your answer is that nobody on your side will carry out a plan, move toward hiring someone to implement, or look at the services menu and pick the parts you want done.
What a good consulting engagement looks like
Most consultations follow a rough shape. Knowing it lets you tell a thorough one from a thin one.
Before the call. They ask for access to Google Search Console and a view of your site. A consultant who offers advice without looking at either is guessing. Our page on Search Console for Wix shows how to get connected before they ask.
The review. They go through your key pages, your titles and descriptions, your structure, your speed and your content. A good one also checks your Google Business Profile if you serve a local area.
The deliverable. A written plan, ranked, with the page named for each item. It should be specific enough that you could hand it to a freelancer. Look for lines like "write a separate page for emergency repair, linked from the menu" and not "improve content quality".
The walkthrough. A call to explain the plan, answer questions and say what to ignore. This is where a lot of the value sits.
The follow-up. For retainers, a monthly or quarterly check on what you did and what moved. For one-offs, a short window to ask questions.
If a consultant cannot show you a sample of a past plan with the client details removed, ask why.
When advice alone is enough
Advice is the right buy in a few clear situations.
You have the time and are willing to learn. A smart owner with a few hours a week can carry out most of a plan. The consultant saves you from going down wrong paths.
Your site is small. With fewer than a dozen pages, a clear plan can be done in a weekend or two.
You have a developer or a part-time marketer on staff who can implement but does not know SEO. Here the consultant's job is to direct their work.
You want a second opinion on something you are already paying for. A consultant can read an agency report and say whether the work shipped matches the money spent.
You are deciding whether to hire at all. A one-off review can tell you if you have a problem that needs ongoing help, or one that a few fixes will solve. That is a good use of a small fee.
To do the work yourself with a good plan, our Wix SEO Setup Checklist walkthrough and the order on how to improve Wix SEO are the places to start.
When you need someone who implements
A plan is not enough in these cases.
There is a large content gap. If your site needs fifteen new pages and a year of articles, a plan to write them does not write them. Content is where volume matters, and volume takes labor.
You have no time and nobody to hand it to. Be honest about this. Many owners buy advice, mean to act on it, and let it sit for six months.
You want ongoing improvement. Search results shift, competitors publish and pages age. A plan is a snapshot. Ongoing work keeps up.
The work is hard to do in the editor without help. Redirect work after a redesign, for example, is easy to get wrong and costly if you do. Someone who has done it before is worth having.
If those apply, ask each candidate directly whether they make the changes, and read how Wix SEO companies compare on what they ship.
How consultants charge, and what to watch for
Consultants usually charge by the hour, by the project or by a monthly retainer. We deliberately do not give prices here, because they vary too much to be useful. What matters is the structure.
Hourly. Fine for a short review, as long as there is a cap. Open-ended hours turn a small problem into a large invoice.
Project. A fixed fee for a defined deliverable, such as an audit and a plan. This is the cleanest. You know what you get and what you pay.
Retainer. A monthly fee for ongoing advice and check-ins. Ask what you receive each month, in writing. A retainer that is only "availability" is easy to overpay for. For the factors that shape the figure, see what Wix SEO costs.
Warning signs are the usual ones. A guarantee of a number-one ranking. A plan that arrives without looking at your site. A refusal to say whether they implement. Vague deliverables. Pressure to sign on the call. If you spot one, run the candidate through the 12 questions to ask, which are written to bring those out.
Ask a consultant about AI answers too
A plan written today should consider the way people now search. Buyers ask ChatGPT, Perplexity, Claude and Gemini for recommendations, and those assistants name a handful of businesses. A consultant who only talks about Google rankings is giving you half the picture.
You do not need them to promise anything about AI, and you should be wary if they do. You do want them to say how the plan will help your pages be clear, specific and trustworthy enough to be quoted. Our Wix AI search citation guide lists what that involves, so you can tell whether their answer is real.
How to prepare so you get full value
A consultant's time is the expensive part of the engagement, so spend your own time before the call. An hour of preparation can turn a decent session into a very good one.
Connect Google Search Console before you book, and give the consultant read access. Save a note of your clicks and impressions for the last three months. Write down your top three business goals in words that are not about SEO. For example, "more calls for emergency repairs" or "sell more of the large gift sets". A consultant can tie their advice to a goal like that. They cannot tie it to "more traffic".
List the pages that matter most to you, and the pages you suspect are weak. Note anything that changed recently, such as a redesign, a domain change, a new theme or a drop in visitors. Say what you have already tried, so that you do not pay to hear it again.
Prepare questions too. Ask what to ignore, which saves the most time. Ask how long each recommended change should take, and which ones need a developer. Our list of 12 questions works for a consultant as well as for any other provider.
Finally, decide in advance what you will do with the plan. Put a date on your calendar for the first work session, before the call, while the intention is fresh.
Turning a consultant plan into finished work
Plans fail at the handover. A good document arrives, it is read once and it sits. A few habits prevent that.
Break the plan into sessions of one to two hours, each with one result you can see. "Rewrite the titles and descriptions of the five most important pages" is a session. "Improve on-page SEO" is not. The settings for each page are in the editor, and our page on Wix SEO settings shows where to find them.
Do the work in the order the plan gives. Consultants rank items for a reason, and doing the easy ones first can feel productive while the important ones wait.
Record what you changed and when. A short note in a spreadsheet is enough. Search results move weeks after a change, and without a record you cannot tell which change did what.
Check back in Search Console after a few weeks. Look at the pages you changed. Are they getting more impressions? If you bought a follow-up call, bring these numbers to it.
If you realize halfway that you will not finish, say so early. Many consultants will do the heavy items for an added fee, and that is better than a plan that dies. You can also hand parts to someone else. Our guide to hiring a Wix SEO expert covers how.
A worked example of a consultation
Here is an invented but typical case, to show what the work looks like. A family-run landscaping business has a twelve-page Wix site. It gets a few visits a week from Google, mostly for its own name.
The consultant opens Search Console and sees that the site has almost no impressions for service terms. They open the site and find that lawn care, tree trimming and patio installation are all described in one paragraph on the home page. There is no separate page for any of them. The page titles are the defaults. The blog has three posts from two years ago. A page for an old service has been deleted and visitors see an error.
The plan has five lines. Write one page for each of the three services, each with its own title and description. Set a redirect from the deleted page to the closest live one. Link the three blog posts to the new service pages. Check the Google Business Profile for the same service names. Add two articles on questions customers ask before a quote.
The owner carries out the first three over two weekends. The consultant reviews the pages in a short follow-up and suggests edits to the titles. A few weeks later the new pages appear in Search Console with impressions. Nothing about this was clever. It was specific, ordered and done.
Notice what a consultation did not include. It did not include a promise about rank, a long report full of charts, or a tool export. The value was the diagnosis and the order. For a wider view of where to spend effort, see the page on Wix SEO for a small business.
How RunOctopus handles this
A consultant tells you what to do. Here is what we do instead.
RunOctopus is a done-for-you service. Its AI, Ollie, researches your business, then writes and publishes pages directly on your own website. A team plans, writes, reviews and publishes alongside Ollie. It works with Shopify, WordPress, WooCommerce and Wix. You install nothing, approve nothing, upload nothing and schedule nothing, and pages go live on their own.
The first week brings 8 long-form articles, 6 pages and a custom interactive tool built for your niche. After that it is 175+ pieces of content a month, written, published and linked. You also get reports on where ChatGPT, Perplexity, Claude and Gemini name your business. The promise is more visibility on Google and in AI answers within 90 days, measured against the 90 days before you joined, or every dollar back.
You can see what Ollie would do for your site before you decide anything. Paste your address into the free site read. Ollie reads the site and shows the plan. No account, no call.