What Wix SEO settings actually are
Wix SEO settings are the fields and switches that tell search engines what each page is about, whether it may appear in results, and how it should look when shared. They are not a score and they are not magic. They are a handful of plain inputs that you fill in once per page, plus a few site-wide switches you set once for the whole site.
Wix does a fair amount for you without being asked. It serves your site over HTTPS, makes a sitemap, and gives each page a default title and address. What it cannot do is know what you want to be found for. That part lives in the settings, and it is why two Wix sites with the same template can perform very differently.
This page is about where those settings are and what to put in them, page type by page type. If you are wondering whether you need a person for the rest of the work, our guide to bringing in a Wix SEO expert covers what Wix handles by default and what still needs a human. For the wider picture of how Wix sites win and lose in search, start with the Wix SEO guide.
Set the site-wide switches once, then give every page that matters its own title, description and clean address. Check that no page is hidden from search by accident.
Where the settings live in Wix
Wix puts SEO controls in two places, and people regularly look in the wrong one.
Site-wide settings, in your dashboard
In your Wix dashboard there is a marketing and SEO area with an SEO section. This is where site-wide items sit. Typical examples are the SEO setup checklist, the sitemap, the redirect manager, the robots.txt file, tools for connecting Google Search Console, and defaults for how your pages are titled. The exact menu names and layout change from time to time, so treat the names here as a guide and check Wix's help center for the current wording.
Page-level settings, in the editor or the dashboard
Each page has its own SEO settings, reached from the page's menu in the editor, and for some page types from the dashboard instead. Blog posts and store products usually have their own SEO panel inside the post or product, not in the page menu. This is the first thing to know: a product and a blog post are not edited the same way as a regular page.
What a page-level panel usually holds
Expect a title tag field, a meta description field, a field for the page address (the slug), social sharing fields, and an advanced area. The advanced area is where the switch that allows or blocks search engines lives, along with canonical and structured data options on pages that support them. Wix adds and renames features over time, so if a field described here is not where you expect it, search Wix's help center for the field name.
Once you know the two places, the rest is data entry. Our Wix SEO setup checklist walkthrough goes through the guided version of the site-wide part.
The site-wide settings to check first
Do these once, before you spend an hour polishing a single page.
Your domain and HTTPS. Use a domain you own and make sure your site loads over HTTPS. Wix handles the certificate for connected domains, but you should still load your site in a browser and confirm the padlock. Pick one version of your address as the main one so you do not split signals between several.
The sitemap. Wix creates a sitemap automatically. You do not build it by hand. What you should do is submit it in Google Search Console so Google knows where to look. Our page on sitemaps on Wix explains what it contains.
Google Search Console. This is Google's free tool for seeing which searches show your site and which pages are indexed. Connect it early because it only collects history from the day you verify. The glossary page on Google Search Console for Wix shows what to look at first.
Social share defaults. Set a default share image and site description so links to your pages look decent when pasted into a message or post.
The redirect manager. You do not need it today, but know where it is. The first time you change a page address you will need it. See 301 redirects on Wix.
The robots.txt file. Wix generates a sensible default and offers an editor for advanced use. Leave it alone unless you know exactly why you are changing it. A wrong line here can block your whole site.
What to set on each page type
Every page type uses the same few fields, but what you write in them differs. Here is the pattern before the detail.
Title tag. What the page is, in the words a searcher would use, with your business or place name only if it fits. Keep it short enough that it is not cut off, and make it different on every page.
Meta description. One or two sentences that tell a searcher what they will get if they click. Google may rewrite it, but a good one is still worth writing, because it often gets used.
Page address. Short, lowercase, words separated by hyphens, and no dates or numbers that will age. Decide it before you publish, because changing it later means a redirect.
Index setting. Leave pages you want found open to search engines. Close only pages that truly should not appear, such as thank-you pages or members-only areas.
Social fields. Add a share title and image on pages you expect to be shared. Optional for the rest.
The next four sections apply that pattern to the home page, service pages, store pages and blog posts. The flow below shows the order to work in.
The home page
The home page title is the most-seen text you control, so spend ten minutes on it. State what you do and where, in plain words. A plumber in Tampa should say so. A business that sells worldwide should say what it sells and who for.
Avoid a title that is only your brand name unless people already search for you by name. If nobody knows you yet, a brand-only title wastes the one line Google gives you to explain yourself.
The description should read like the first sentence you would say to a stranger at a market stall. Say what you do, for whom, and one reason to pick you. No lists of keywords. They do not help and they read badly.
The home page also tends to get the most links from other pages on your site. Make sure your main navigation points to the pages you most want found, because that is how the home page passes attention to them. Our page on internal linking on Wix shows how.
Service and landing pages
A service page should target one thing. If you offer drain cleaning and water heater repair, those are two pages with two titles, not one page called Services.
For the title, lead with the service and add the place if you serve a local area: the thing, then where. For the description, say what is included and how a person gets started. Add one concrete detail, such as how quickly you respond or what the first visit covers, because specifics earn clicks.
Wix lets you set the address of each page. Use the service name. Avoid auto-generated strings and avoid stuffing three phrases into one address.
One mistake we see often is many near-identical pages that differ only by town name, each with the same title pattern and a few swapped words. Google treats these as thin. Make every location or service page say something that is true only of that page. If you serve several areas, our guide to Wix local SEO explains how to build location pages that earn their place.
Product and category pages
If you sell through Wix Stores, products and collections have their own SEO panels. The title for a product should name the product the way a shopper would type it, including the one detail that separates it from lookalikes, such as size, material or model.
The description should answer the first question a buyer has. Does it fit, what is it made of, when will it arrive. Wix can pull some fields from your product information, but defaults are generic, so write your own for the products that matter most.
For collection or category pages, write a short intro that explains what is in the collection and who it suits, then set the title to the category name a shopper would search. Category pages often bring more search traffic than single products, so they deserve the care.
This page stays on the settings. For product schema, category structure and the other store-specific work, see our guide to Wix Stores SEO, and if your store gets no search traffic at all, read why a Wix store gets no organic traffic.
Blog posts
Each Wix blog post has its own SEO panel with a title, description and address. Treat the title tag and the visible headline as two different things. The headline can be a hook. The title tag should state the topic clearly, in the words someone would type.
Keep post addresses short. A post called Ten Ways To Prepare Your Boiler For Winter can have an address that simply names the topic. If Wix generates the address from the headline, shorten it before you publish.
Write the description for a reader who is deciding between your post and four others. Say what they will learn.
Settings are only part of a blog's job. What to write, how often, and how to link posts to the pages that earn money are covered in Wix blog SEO.
Settings that quietly hurt you
Most damage here comes from a switch left in the wrong position, not from a missing keyword.
A page hidden from search engines
Wix lets you tell search engines not to index a page. That is useful for private pages and a disaster for your best service page. If a page you care about does not appear in Google after a few weeks, check this switch first. Our glossary entry on noindex on Wix explains what it does.
Duplicate titles and descriptions
If twenty pages share one title, Google has little to go on and your own results compete with each other. Search Console lists duplicates, so check it after a big edit.
Changing an address without a redirect
Rename a page and the old address stops working. Anyone who linked to it, and Google, hits a dead end. Use the redirect manager every time.
Setting everything once and never revisiting
Settings drift. New pages get added with defaults, old promotions stay in descriptions, and a template change can reset a field. Put a ten-minute review on the calendar once a quarter.
How to check your settings worked
Do not trust the editor alone. Check from the outside.
Search for your page. Type the page address into Google with the word site: in front of it. If the page appears, it is indexed. Note the title and description shown.
Use the URL inspection tool in Search Console. It tells you whether Google can crawl and index a given page and shows the version it last saw. If you changed a title and it still shows the old one, request a fresh crawl.
View the page source. Right click, view source, and look for the title tag. It confirms what Wix is actually serving.
Be patient. Google can take days or weeks to re-crawl a page and update what it shows. A changed title is not a failed title just because it has not appeared tomorrow.
If you want a second pair of eyes on the whole site, our guide to improving Wix SEO puts the next steps in order of impact.
How RunOctopus handles this
Settings are the setup. The thing that fills them with something worth finding is the content on the page, and that is the part most small businesses never get to.
RunOctopus is a done-for-you service. Its AI, Ollie, researches your business, then writes and publishes pages directly on your own website. It works with Wix, Shopify, WordPress and WooCommerce. A team plans, writes, reviews and publishes alongside Ollie. There is nothing to install, nothing to approve, nothing to upload and nothing to schedule.
The first week brings 8 long-form articles, 6 pages and a custom interactive tool built for your niche. After that it is 175+ pieces of content a month, written, published and linked. You also get reports on where ChatGPT, Perplexity, Claude and Gemini name your business. The 90-day promise is more visibility on Google and in AI answers within 90 days, measured against the 90 days before you joined, or every dollar back.
You can see the plan before you decide anything. Get the free site read: paste your address, Ollie reads your site and shows the plan. No account, no call.