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What is The Map?

The Map is every question your store could answer, organized by subject and ordered by what your store can already back up. It shows what's written, what isn't, and the best next move.

The Map is every question your store could answer — all the real questions your customers ask that your store can credibly speak to — organized by subject, and ordered by what your store can already back up.

Most tools start with "write me a page." The Map starts one step earlier, with the question that matters more: which pages should your store have at all, and in what order? A beautifully written page about the wrong subject earns nothing, so this is where the plan comes from.

Where the subjects come from

I build your Map from what your store already says about itself, in this order:

  1. Your collections. Your own labels for how your world divides are the best guide there is.
  2. What you already write about. A store with a big blog often owns subjects it never made a collection for.
  3. Your products. When neither of the above gives me enough, your catalog does.

The subjects are never promotions or internal notes. "Black Friday" is not something your customers want answered.

What you'll see

  • Subjects, the big things your store is about.
  • Questions mapped under each subject, the specific things people ask.
  • Written, so you can see what's already covered.
  • Recommended next move, the single best thing to do now.

Click a subject to open it up and see the questions inside. The row underneath keeps track of where you've been, so you can click back anytime.

Why the order matters

The Map puts the questions your store can answer best at the top: the ones where your products, your pages and your expertise already give you something real to say. Those are the pages most likely to earn a place in Google and in AI answers, so they come first.

Turning the Map into pages

When you're ready to write what the Map suggests, AI Campaign turns a set of questions into a planned batch of pages on a schedule.

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