Generate content
Articles, the Drip, AI campaigns, collections, tools, comparisons, and social — how Ollie writes and how you steer it.
Can you edit the content Ollie writes?
Yes. You can edit anything Ollie writes, any time: in your AI Vault, by asking Ollie to rewrite it, or in Shopify once it's on your store. It's your content.
How do I ask Ollie to write an article?
Tell Ollie a topic in plain words, through AI Create or right in chat, and he researches and writes the whole thing for you. Once it passes his quality checks, it's published to your store on its own.
What are collection pages?
Collection pages are richer pages Ollie builds around a group of products you sell — written to get that whole category found and to guide shoppers to the right products.
What are Comparison pages?
A Comparison page puts two things side by side — two of your products, or yours against a common alternative — for shoppers who are close to buying and need help choosing.
What are Location pages?
A Location page is an article, collection or comparison written for a real market you serve, grounded in verified facts about that place rather than a place name swapped into a template.
What is AI Create?
AI Create is where you start new content for your store. Pick a type, tell me what you want, and I write it grounded in your real catalog. Once it passes my quality checks, it's published to your store on its own.
What is AI Marketing Images?
AI Marketing Images is Ollie turning one topic into a branded picture deck for social — built from your real store's colors, catalog, and voice — that you preview and approve before anything gets posted.
What is an AI Campaign?
An AI Campaign is a planned batch of content I create around one focus and release all at once or spread out over time. You set it up, I do the work, and each piece publishes on its own unless you choose to review them first.
What is FAQ Mastery?
FAQ Mastery finds the subjects your store should own deep enough to be the cited source when AI search answers buyer questions, then builds each one into an FAQ cluster that proves real expertise.
What is the AI Vault?
The AI Vault is your library of everything I've written — published and draft — where you can see what's live, revisit any piece, check its quality score, and retry anything that didn't install.
What is the Drip?
The Drip is Ollie writing new articles for your store every month on his own, so your content keeps growing steadily without you having to ask each time.
What is The Map?
The Map is every question your store could answer, organized by subject and ordered by what your store can already back up. It shows what's written, what isn't, and the best next move.
What is your custom tool?
Your custom tool is an interactive mini-app Ollie builds for your niche — a finder, calculator, quiz, or size guide — made to keep visitors on your site and point them to your products.