A Comparison page puts two things side by side, two of your products or yours against a common alternative, for shoppers close to buying. Make one in AI Create, or a batch in AI Campaign; it publishes on its own.
The short version. Switch to Full article for every detail.
A comparison page answers ‘which one should I get?’ It puts two options next to each other and explains the difference honestly. People who search that way are nearly ready to buy, so these pages are worth a lot.
The plain version, no background needed. Switch to Full article for every detail.
A Comparison page puts two things side by side: two of your products, or your kind of product against a common alternative. Think "biltong vs beef jerky" or "which of these two is right for me?"
Why they're worth having
People searching "X vs Y" are close to buying. They've narrowed it down and want help making the call. Those searches, and the same questions asked to ChatGPT or Google's AI, are some of the most valuable a store can win, because the person asking is ready to decide.
A good comparison answers the question honestly, including when the other option is the better fit for someone. That honesty is exactly what makes the AI assistants trust it enough to quote it.
How to make one
- One page: in AI Create, choose the Comparison tile.
- A batch: in AI Campaign, choose comparisons ("Win bottom-of-funnel comparisons") and I'll plan a set of them.
Like everything I write, a comparison is built from your real products and store information, checked for quality, and then published to your store on its own.
Comparisons for a specific market
Want a comparison aimed at a particular state or city? Make it a Location page and choose Comparison as the kind of piece.
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