AI Create is where you start one new piece: pick one of seven types (Article, Guide, Tool, Collection, FAQ Mastery, Comparison, Location), say what you want, and Ollie writes it from your real catalog. Once it passes his quality checks, it's published on its own.
The short version. Switch to Full article for every detail.
AI Create is the button for making one new page. You choose what kind of page, tell Ollie the topic, and he writes it using your real products. When it's good enough, he puts it on your store himself, usually within a minute.
The plain version, no background needed. Switch to Full article for every detail.
AI Create is the front door to everything I write for you. It's the one place you start new content: you tell me what you want in plain words, or pick a type from the menu, and I write the whole piece grounded in your real store. Once it passes my quality checks, it's published to your store on its own, usually within about a minute.
Think of it as the launchpad. The specific how-tos (asking for one article, or letting the Drip write every month) live one level down — AI Create is the room they all start in.
The content types you can start
When you open AI Create, you pick the kind of piece you want me to write:
- Article — answers one question your customers search.
- Guide — the long, complete answer on a whole subject.
- Tool — a quiz or calculator that helps shoppers decide. See custom tools.
- Collection — a products page with copy that helps people choose. See collection pages.
- FAQ Mastery — buyer questions and answers built to get cited by AI search. See FAQ Mastery.
- Comparison — this vs that, side by side, for shoppers ready to decide. See comparison pages.
- Location — a piece written for a real market you serve. See location pages.
Not sure which fits? Start with an Article — it's the one most stores reach for first.
The drafting, grounded in your store
Once you've picked a type and given me a topic, I take it from there. I research your niche, find the real terms people search, and write the full piece — proper headings, natural flow, and the SEO structure that helps it get found. Everything I write is grounded in your actual catalog, so it sounds like your store, not a template.
This works alongside your existing Google presence, never instead of it — fresh, well-structured content gives you more ways to be found, both in classic search and in AI answers.
What happens when it's done
Every piece is checked for quality first. What passes is published to your store on its own, usually within about a minute, and shows up in your AI Vault, where you can read it or edit it anytime. Anything that doesn't pass isn't published, and it's flagged in your Vault so you can have me try again.
The more specific how-tos
Two paths branch off from here, depending on how hands-on you want to be:
- Want to ask for one specific piece right now? See how to request an article.
- Want me writing new content every month on my own? That's the Drip.
- Want to steer what I write next? That's Ollie's Queue.
Where to find it
AI Create lives under AI Studio in your dashboard — open it, pick a type, and start your first piece.
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