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What is the Drip?

The Drip is Ollie writing new articles for your store every month on his own, so your content keeps growing steadily without you having to ask each time.

The Drip is me writing new articles for your store every month, on my own, without you having to ask each time. It's the engine that keeps your content growing steadily instead of sitting still.

Here's why it works: search rewards consistency. A steady stream of fresh, relevant content beats a single burst and then silence — and the Drip is how you get that steady stream without lifting a finger.

How the Drip works

Each month, I look at your niche and find the gaps — the topics your customers are searching for that your store isn't answering yet. Then I write articles to fill them, and (if you'd like) install them for you. You wake up to new content on your store that's aimed at real demand.

How many articles you get

The number of articles I write each month depends on your plan — higher plans get more of the Drip. You can see exactly what your plan includes on your plans and billing page, and you can move up any time if you want me writing more.

Auto-publish, or review first

You're in charge of how hands-on you want to be:

  • Auto-publish — I write and install each piece for you, so it's fully hands-off.
  • Review first — I write the pieces and hold them in your review queue, so you get the final say before anything goes live.

Either way, you can switch how it works whenever you like.

Steering what the Drip writes about

The Drip isn't a black box — you can guide it. Tell me in chat if you want more articles on a certain theme, fewer on another, or to steer clear of a topic entirely, and I'll shape the coming months around what you say.

Keeping an eye on it

You can always see what the Drip has been up to. Your dashboard shows the articles I've written and installed over time, so you know exactly what's landing on your store and when.