Internal Links finds pages on your store that nothing links to, and writes a real sentence into one of your existing pages linking to each one. You approve every link, and each one can be undone.
The short version. Switch to Full article for every detail.
Some of your pages have no links pointing to them, so shoppers and search engines rarely find them. Ollie suggests natural places in your other pages to add a link. You say yes or no to each.
The plain version, no background needed. Switch to Full article for every detail.
Some pages on your store have nothing linking to them. Shoppers browsing your store never stumble onto them, and AI crawlers, which find pages by following links, can miss them too. Internal Links finds those pages and connects them to the rest of your store.
How it works
I look for real, natural places in your existing pages where a link to another article, product or collection would genuinely help a reader. Then I write a sentence that includes the link — not a "related posts" box tacked on the bottom, and never a forced insertion.
Because I'm writing into a page that's already live, you approve each one:
- Approve a link and it's published into that page.
- Skip anything that doesn't fit.
Every link is reversible. The ones you've approved move to the History tab, so you can always see what's live.
Why it matters
A store with two hundred pages that don't point to each other is two hundred separate pages. Link them together sensibly and Google and the AI assistants start to read them as one connected body of expertise on your subject, which is exactly what earns trust.
If you don't see it yet
Internal Links is rolling out gradually. If your page says "Internal Links isn't turned on for your account yet," it's on its way, and you don't need to do anything.
Keeping it fresh
As your catalog grows, I keep finding new places where a link would help. Press Find more anytime, or check back and watch the number climb.
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