For a business that wants the work done and wants to be named in AI answers, RunOctopus is the better choice than Content at Scale. Content at Scale renamed itself BrandWell in 2024, and its writer is now called RankWell: $249 a month for 25 articles, $499 for 50, $999 for 100, with automatic internal linking and AI citation monitoring on every plan. It is a solid writing platform. But you still choose the topics, edit the drafts and publish, and it does not know what you sell. RunOctopus does the job itself, builds every page from your own products or services, works on Shopify, and has client results to show for it.
Why RunOctopus is the better choice
1. We do the work and publish on our own
Ollie (our AI) and our team research, write, publish and link the pages on your site. Nothing waits on you. You can read anything that went live and ask for changes. With RankWell, someone on your side picks topics, edits drafts against its live score and decides what to publish. Our page on AI SEO services covers what a done-for-you engagement includes.
2. We know your catalog and services
RankWell clusters topics from keywords and links articles to each other. It does not claim to know your catalog. We plan from your real products, collections or services and link each page into the specific ones it covers, so a buyer reading a guide lands on the thing they can buy or book. That is the difference between automatic linking and linking that sells.
3. Fully automated, and built on real inputs
Ollie does the work automatically from start to finish, and our team keeps watch. Every page is built from real inputs, not generic AI text: your own catalog or services, your own search data, the real questions buyers ask AI assistants, and facts checked before anything publishes. RankWell turns a keyword, a URL or your source documents into an article. Without your catalog behind it, that tends to be generic text that could sit on anyone's site.
4. Proven on real clients
We publish our client results, misses included, and every number here comes from those studies. All Angles Creatures, a reptile-feeder store, earned 5,447 Google clicks in the 28 days to October 10, 2026, up from 3,645 in the 28 days before, and on two locked sets of buyer questions it was the most-cited site in every AI answer set (61 citations in the first, 80 in the second). Sterman Multifamily, a Los Angeles apartment broker, went from 12 to 57 Google clicks a month to 283 in August 2026, and ChatGPT named the firm on four of eight questions we checked. Both studies also say what did not move. The rest are on our case studies page.
Side-by-side comparison
| Feature | RankWell (Content at Scale) | RunOctopus / Ollie |
|---|---|---|
| What you are buying | AI article platform you steer, inside BrandWell | Done-for-you service: Ollie plus our team |
| Content types | Long-form articles, plus programmatic SEO on Growth and Scale | Guides, buyer-path pages, comparison pages and interactive tools |
| Planning | Keyword research and topic clustering on every plan | Topic plan built from your catalog or services by our team |
| Content volume | 25, 50 or 100 articles a month by plan | 50+ pieces deployed at launch, 175+ pieces a month, every month |
| Internal linking | Automatic internal linking on every plan | Automatic, and aimed at the specific products, collections or services each page covers |
| Interactive tools | Not offered | Calculators, quizzes and finders built for the site |
| AI citations | Visibility and AI citation monitoring on every plan | Pages are written to be cited. Not sold as a tracking dashboard |
| Link building | Link Builder on Growth and Scale | Not part of the service described here |
| Publishing | Native WordPress and Contentful integrations, or Google Docs. No Shopify listed | Shopify, WordPress, WooCommerce and Wix |
| Price | Essentials $249, Growth $499, Scale $999 a month | $497/mo |
RankWell prices and features are from BrandWell's own pricing and RankWell pages on October 20, 2026. They change, so confirm before you buy.
What Content at Scale is now
Our earlier version of this page described sales-assisted pricing, one article at a time, and manual internal linking. All three are out of date:
- A new name. Content at Scale became BrandWell in 2024. BrandWell's site no longer uses the old name. The article writer is RankWell.
- A wider company. BrandWell now describes itself as growth software for inbound and outbound teams, with tools for buyer intent, website visitor identification, outreach and direct mail next to RankWell, Link Builder and Visibility.
- Public prices by volume. $249 for 25 articles, $499 for 50 (adds programmatic SEO and Link Builder), $999 for 100 with unlimited rewrites.
- Automatic internal linking and AI citation monitoring on every plan.
- Publishing through native WordPress and Contentful integrations, or Google Docs.
What RankWell does well
- Volume at a clear price. You know what 25, 50 or 100 articles a month cost before you talk to anyone.
- Built-in checks. RankWell reviews text for signs it reads as machine-written and for originality, and shows a live SEO score while you edit.
- Automatic linking and AI citation tracking without extra tools.
- WordPress and Contentful publishing with no copy and paste.
- One vendor for more of the funnel. If you also want link building, outreach or visitor identification, BrandWell sells those too.
- Any industry. SaaS, agencies, publishers and stores all use the same engine.
Other differences worth knowing
Here is the work step by step, and where RankWell genuinely does more.
Pick topics and keywords: RankWell, You, with topic clustering. RunOctopus, Ollie and our team. Write the article: RankWell, RankWell drafts it. RunOctopus, Ollie and our team. Review and edit: RankWell, You, with SEO score. RunOctopus, Our team. Publish to the site: RankWell, WordPress, Contentful, Google Docs. RunOctopus, Shopify, WordPress, WooCommerce, Wix. Internal links: RankWell, Automatic. RunOctopus, Into your products or services. Interactive tools (calculators, quizzes): RankWell, Not offered. RunOctopus, Built for the site. Track AI citations: RankWell, Every plan. RunOctopus, Not a dashboard product.
Interactive tools
RankWell writes articles. RunOctopus also builds calculators, quizzes and product finders for the site. Tools answer questions text can't, and they tend to earn links and return visits.
Shopify
RankWell's publishing paths are WordPress, Contentful and Google Docs. Shopify is not listed. (A WooCommerce store runs on WordPress, so it is covered.) RunOctopus publishes on Shopify, WordPress, WooCommerce and Wix.
Price for volume
This one favors RankWell for some buyers. Its Growth plan is $499 for 50 articles plus programmatic SEO and link building, close to what RunOctopus costs. If what you want is a high count of WordPress articles and you have someone to edit them, RankWell gives you more raw output per dollar. If you want the plan, the pages, the links into your catalog and the tools done for you, the comparison is different. Our guide to GEO versus SEO explains why page quality matters more once AI assistants are choosing which few sources to quote.
Who should pick RankWell instead
RankWell is the better fit if you run a WordPress or Contentful site and want a high count of articles each month, if you have someone to pick topics and edit drafts, if you want link building, outreach or buyer-intent tools from the same vendor, or if you write for many industries or many client sites. For the wider field, see our roundups of AI SEO tools and content marketing platforms.
Can you use both?
For one business, not really. Both write SEO content at volume and both link it automatically, so you would be paying twice for the same job and risking two articles on the same topic. It can make sense at an agency: RankWell for non-ecommerce clients on WordPress, RunOctopus for a client that wants the work done around its own catalog or services. For a single site, this is a pick-one decision.
RankWell, the product formerly known as Content at Scale, is a solid AI writing platform for people who want to steer one. RunOctopus is the better choice for a business that wants the work done and wants to be named in AI answers: we write, publish and link the pages ourselves, we build them from your own products and services, and our client results are public.
Frequently asked questions
Is Content at Scale the same as BrandWell?
Yes. Content at Scale renamed itself BrandWell in 2024. The article-writing product is now called RankWell, and BrandWell's own site no longer uses the Content at Scale name. Most people still search for it under the old one.
How much does Content at Scale (RankWell) cost?
On October 20, 2026, BrandWell listed RankWell Essentials at $249 a month for 25 articles, Growth at $499 for 50 articles with programmatic SEO and Link Builder, and Scale at $999 for 100 articles with unlimited rewrites. RunOctopus is $497 a month.
Does RankWell do internal linking and AI citation tracking?
Yes. BrandWell lists automatic internal linking and visibility and AI citation monitoring on every RankWell plan. RunOctopus also links automatically, but aims each link at the specific products, collections or services a page covers, and it does not sell a tracking dashboard.
Can Content at Scale publish to Shopify?
BrandWell lists native WordPress and Contentful integrations and Google Docs delivery. Shopify is not listed as of October 20, 2026. WooCommerce stores run on WordPress, so they are covered. RunOctopus publishes on Shopify, WordPress, WooCommerce and Wix.
What is the main difference between RankWell and RunOctopus?
RankWell is a writing platform you steer: you pick topics, edit drafts and publish, at a set number of articles a month. RunOctopus is a done-for-you service: Ollie, our AI, and our team plan pages around your products or services, write them, link them in, build interactive tools and publish them without you approving each page.
Can I use Content at Scale and RunOctopus together?
For a single business it rarely makes sense, because both write SEO content at volume and link it automatically. At an agency, RankWell for WordPress clients outside ecommerce and RunOctopus for a client that wants the work done around its catalog can coexist.