What is Schema Audit?

Schema Audit checks the pages on your store for structured data — the behind-the-scenes labels that tell Google and AI exactly what each page is. It grades how well your store is understood, shows you what's missing, and can add the fixes for you.

Here's why it matters: structured data is how a machine reads your page without having to guess. Get it right, and you become eligible for the richer, more eye-catching results in Google, and you're far clearer to the AI assistants too.

Structured data, in plain terms

Structured data is a set of hidden labels attached to a page that spell out what's on it. On a product page, it can say "this is a product, it costs $12, and it has 4.5 stars from 30 reviews" in a form a machine reads perfectly. Your page looks the same to a shopper — the labels are for the search engines and AI.

The audit, and what it looks at

I crawl the pages on your store, read whatever structured data is already there, and grade how well each page — and your store overall — can be understood. Then I list the gaps in plain language: what's missing, and why it's worth adding.

The one-click fix

You don't have to touch any code. For each gap, I write the correct structured data from your real store details and add it for you, so a page that was invisible to machines starts speaking their language.

Getting found, thanks to schema

Better structured data helps you two ways: it makes you eligible for rich results in Google (the listings with stars, prices, and images), and it gives the AI assistants a cleaner, more confident understanding of what you sell — which helps them recommend you.

Running the audit

Schema Audit lives under AI Intelligence in your dashboard. Some of the AI-intelligence tools are part of the higher plans, so if you don't see it yet, your plans and billing page shows what's included and how to add it.